Amazon Today Deals
Amazon Today Deals
Amazon Today Deals

CPC Jumps so high

  • Post
    Stella George
    Enhanced
    none

    I just noticed that one product CPC jumped from 0.5~0.8(last year) to 5.0~6.0 (now) even much higher for some keywords…Even you get the bid and stand the page top, however there still no exposure, does anyone who meet the similar situation? How about your CPC changes from last year till now?

Viewing 1 reply thread
  • Replies
      SAVAGE
      Beginner
      US

      Those outrageous CPCs are a symptom that there are too many sellers of the commodity products you are advertising.

      Most of the products and sellers are not consumable products with repeat buyers and subscriptions.

      One way of dividing products is

      Those which have modest competition who can sell without advertising.

      Those with enough competition so that they must advertise in order to sell.

      Those with sky high CPC which don’t sell even if you advertise.

      Unfortunately, those in the third group are usually unlikely to drop the product before they reach the LTSF tax on their profits, and then many liquidate, having given all of their product to PPC costs, storage fees, and the liquidation loss.

      Esra bale
      Beginner
      none

      Yes, I have also faced the same issue. As we see the competition has become higher than the last year, so as much as competitors are bidding on keywords, the more competitive they will get.

Viewing 1 reply thread
  • You must be logged in to reply to this topic.