does amazon display name and brand name must be same or we can change it?

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    • June 2, 2022 at 6:26 am
    Stella George
    Enhanced
    none

    I want to register my brand on amazon so i am confused amazon display name and brand name should be same or we can change the brand name from display name ?

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      • June 6, 2022 at 9:20 am
      Uriah
      Beginner
      US

      Yes it is not must to be same. Your display name and brand name could be different. But it is recommended that if your brand is registered than change your display name with the brand name.

      • June 8, 2022 at 11:13 am
      John David
      Beginner
      none

      Its totally your choice whether you want your brand name same as the display name, or you want both things different from each other, your brand name is the name under which your product is selling and the display name is the name of your amazon selling account.

      • June 8, 2022 at 11:13 am
      David Stokes
      Beginner
      none

      Yes your display name can be different from brand name. It is not necessary that both names should be same. But it is recommended that you make your display name and brand name same.

      • June 9, 2022 at 10:24 am
      Emmal Aria
      Beginner
      none

      Yes, your display names can differ from brand names. It is not mandatory that both names be the same.

      • August 21, 2022 at 9:01 am
      melissaablunt
      Beginner
      US

      Your brand name may differ from your display name, yes. It’s not required that both names be the same. However, it is advised that your brand name and display name match.

      • February 3, 2023 at 10:39 am
      Emily Dar
      Beginner
      US

      No, it is not such that policy that you must have the same display name and brand name.

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