Does the Rule Base bidding strategy affect my campaign performance?

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    Riz
    Beginner
    AL

    I have one exact campaign and it performing exceptionally, I want to decrease the spend of this campaign by using rule base bidding strategy. If I use the rule base bidding strategy does it affect my campaign performance?

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      Sam
      Enhanced
      GB

      Advertisers who desire more control over their PPC approach may benefit from rules-based bidding. When compared to manual campaign management, these solutions are frequently quick and simple to set up and integrate.

      William
      Beginner
      US

      Rule base bidding sometimes proves helpful in saving the budget but varies from situation to situation. If the campaign is already performing well then you should increase the budget instead of saving the budget. Because sometimes changes in the setting will affect the campaign.

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