It is quite easy, for promotion all you need to do is just go to the advertisement tab and then select one (buy on get on free, social media promo code & percentage off), just follow through the process of selecting a product, and enter the amount you want to discount in percentage or $, for deals you can run the prime exclusive deal easily, just enter the SKU, percentage or dollar, and you’ll need to select the time frame for which you want to make your deal live, for 7 days or lighting deal you cannot run it on your own, Amazon recommend these so you’ll have to wait for that.