How can sellers effectively use keyword research to inform their Amazon PPC

  • Post
    David Ashan
    Beginner
    US

    How can sellers effectively use keyword research to inform their Amazon PPC campaigns, and what tools and techniques are available to help identify the best keywords for their products?

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      Emma
      Beginner
      none

      If you wanted to run Manual keyword campaigns then you can get keywords through serval ways, you can get some well-performing keywords from auto campaigns for better results, or can do proper keyword research through Helium 10 and run a campaign on these keywords and can monitor result very thoroughly.

      Sylvester
      Ultimate
      US

      To effectively use keyword research for Amazon PPC:

      1-Identify relevant, high-volume keywords.
      2-Analyze search terms and optimize campaigns.
      3-Refine ad copy with targeted keywords.
      4-Optimize product listings with relevant keywords.
      5-Focus on long-tail keywords for better targeting and lower competition.

      Satoru
      Enhanced
      JP

      If you want the best keywords (that will give you the most sales and perform the best in terms of bids, etc.) then you’ll need to start with AUTO, Broad, and PHRASE match types to accurately evaluate the keyword’s performance, you cannot expect your keywords to directly perform, sometimes your most search volume keywords may not perform as good as maybe a medium volume keyword.

      Barden John
      Beginner
      none

      You can use Helium 10 and pick your top 10 competitors and run Helium 10 Cerebro on that so you can get a lot of relevant keywords related to your product then put keywords in your listing and optimize your listing properly with the relevant keywords and use keywords in a manual campaign and check and optimize your PPC campaigns daily.

      John Aly
      Enhanced
      none

      Get list of potential keywords related to your product. If you did not found good keywords then when you start typing keywords into the Amazon search bar, it automatically suggests popular search queries. This can provide insights into what customers are searching for, helping you discover relevant keywords. Analyze these keywords on the search volume basis or by the relevancy basis, Helium 10 can give you the best search volume data for the keywords. In this way sellers can effectively use and do keyword research to improve their Amazon PPC campaigns, target relevant customers, and improve the overall performance of their products on the platform.

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