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How do I measure the success of my Amazon PPC campaigns?

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    Daisy Emma
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    How do I measure the success of my Amazon PPC campaigns, and what metrics should I be tracking?

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      John Aly
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      You can measure the success of the PPC campaigns with the ACOS (Advertising cost of sales), If your ACOS is higher then the 30% or 35% then you need to work on your PPC campaign and If it is low than 30% then you PPC campaigns are working well but you can work on them to decrease 30% ACOS.

      Milly
      Beginner
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      we can measure the success of PPC campaigns by
      1. Click-through rate(CTR)
      2. Conversion Rate (CVR)
      3. Advertising Cost of Sale (ACoS)
      4. Break-Even ACoS.
      5. Return on Advertising Spend (RoAS)
      6. Break-Even RoAS.
      7. Total Advertising Cost of Sale (TACoS)
      Mostly we analyze Acos of our campaigns. Our Acos must beblow 20% otherwise you need to work on your campaigns.

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