How do you calculate roas and how is it different from acos

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    Stella George
    Enhanced
    none

    How do you calculate roas and how is it different from acos

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      Sylvester
      Ultimate
      US

      ROAS The revenue you receive from your advertising investment. This is calculated by dividing sales attributed to your ads by your spend. Attribution varies by campaign type. The percentage of your sales that you spend on advertising. This is calculated by dividing your spend by sales attributed to your ads. Attribution varies by campaign type.

      Adam
      Beginner
      US

      ROAS basically informs you of the return on investment (ROI) for each dollar spent on advertising as well as we can calculate R0AS = Ad Revenue/Ad Spend.
      ACOS basically tell us the percentage of your sales that you spend on advertising, we can calculate ACOS = Ad Spend/Ad Revenue.

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