How DOES AMAZON CPC WORK ?

This could be happening due to the fact that you have set up placement for the campaign which then can fluctuate your bids even if you have set fix bidding strategy.

If you are selling a product on Amazon that has a 10 percent conversion rate, that means it takes on average 10 clicks to make a sale. If your target ACoS (actual cost of sales) is 25% of the total sales price, then your average Amazon PPC costs need to be 2.5% of the total sales price.

CPC stands for cost per click when different ads compete on different bids, the ads that win the auctions pay 1 cent more than the bid before the winning ad’s bid. Suppose your bid is $ 2 and the other seller has $ 1.8. You will win the auction and your ads will appear but the CPC would be $ 1.9 cent approx, one cent more than the bidder before you.

Amazon charges you for each click on your ad. CPC depends on your bidding and on your bidding strategy.

This may be occurring as a result of the placement settings you have made for the campaign, which may cause your bids to fluctuate even if you have a fixed bidding approach.

Amazon CPC works according to the bidding strategy and the placement you have selected for a specific campaign.

The Amazon CPC works according to the strategy implemented to the campaign. CPC depends on your bidding and on your bidding strategy.

Each time your ad is clicked, Amazon will charge you. Your bid and your bid strategy will affect CPC.

I think you have added placements in this campaign, so due to the placements, your fixed bids have also changed.

CPC is stand for cost per click and it is defined as cost of one click and in your case you have set the placement that’s why your CPC changed. If you want that your bid don’t change just go to placements and set 0 placement.

The CPC also depends on the placement that you have set or the on the bidding strategy that you choosed for your campaigns.