How Does Contextual targeting work?

Contextual targeting allows you to promote your product to people who are actively looking for it or related products and categories. Sellers will be able to reach more of their audiences at further stages in their purchasing experience by using category and similar product targeting. Advertisers will now be able to reach audiences both inside and outside of the Amazon shop using the contextual targeting method.

Contextual targeting allow advertisers to reach audiences both in the Amazon Store and outside of the Amazon Store when customers view content related to the targeting strategies.

Specifically in the Display campaign, you can go with contextual targeting, so how it exactly works is that you can search for a specific niche/group of people that has the most interest in your product category (this can be due to their searches on Amazon or purchase behavior) you can target your product with context to that so you can maximize your sales.

In contextual targeting, you can target categories and individual products. You can also target similar to advertised products.

Contextual targeting enables sellers to effectively promote their products to individuals who are actively seeking their specific offerings or related items and categories. By utilizing category and similar product targeting, sellers can expand their reach to potential customers at various stages of the purchasing journey. This approach allows advertisers to connect with audiences not only within the Amazon store but also outside of it, utilizing the power of contextual targeting.

When customers view content linked to the targeting methods, contextual targeting enables advertisers to reach audiences inside and outside of the Amazon Store.