How does keyword targeting work in auto campaigns on Amazon?

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    • May 10, 2023 at 2:20 pm
    Sylvester
    Ultimate
    US

    Imagine a fellow seller who is new to advertising on Amazon approaches you with a question about how keyword targeting works in auto campaigns. They want to understand the concept and functionality of keyword targeting in auto campaigns. How would you explain the process of keyword targeting and how it functions within auto campaigns on Amazon? Offer examples or scenarios that can help clarify the concept for them.

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      • May 10, 2023 at 3:01 pm
      Sam
      Enhanced
      GB

      Dude there is no keyword targeting in auto campaigns but you set the bid rates for match types which are Close Match, Loose Match, substitutes or complements.

      • May 11, 2023 at 11:26 am
      Adam
      Beginner
      US

      Sorry, firstly there is no way to target keywords in auto campaigns only target close, loose, substitute and complementary match type but in auto campaigns you can get keywords then you can use those keywords in manual campaigns.

      • May 12, 2023 at 1:00 pm
      David Ashan
      Beginner
      US

      Keyword targeting in auto campaigns on Amazon works by allowing you to select specific keywords related to your product, which Amazon then uses to automatically generate and target ads to shoppers who search for those keywords.

      • May 12, 2023 at 1:00 pm
      Khalifa
      Beginner
      GB

      specifically, you can not put keywords in the auto campaign, Amazon shows your product on keywords with the help of loose and close match.

      This Time Too Shall Pass
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