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In order to appear in the Demographics dashboard, how many orders does a brand need to have?
ASINs need to have 100 or more unique customers in the selected time range to be included in the analysis
As mentioned by Amazon, that on your specific ASINS, you need to have 100 or more unique customers to get data on the demographics dashboard.
You must have more than 100 unique customers on a specific ASIN in order to get an appearance in the demographic dashboard.
To get appeared in the demographic dashboard, you must have minimum 100 unique customers on a specific product.