1. To find the Prime Exclusive Discount page, first navigate to the Seller Central store for which you want to establish the Prime Exclusive Discount. Click on the “Advertising” option, then “Prime Exclusive Discount” from the Seller Central home page.
2. The Prime Exclusive Discounts home page should display once you click on the Prime Exclusive Discounts tab. It should resemble the following:
3. Click the “Create Discount” button.
4. Enter the discount details: name the discount
5. Enter the Discount start date and end date also.
6. Click “Save and Add Products”
7. Add the SKUs that you want to include in the discount
8. Click “Validate Products”
9. Review your discount
10. Submit your discounts.
What is reference price?
Was Price or reference price is calculated automatically and fluctuates over time. The Was Price is calculated using the 90-day median price paid by Amazon buyers for the product. We do not include prices paid by buyers for the goods during a limited-time promotion.
What is List price?
A List Pricing is one form of strikethrough price that Amazon may utilize to highlight consumers savings. The List Price is a product’s suggested retail price as published by the manufacturer, supplier, or seller. A List Price is also known as the Manufacturer’s Suggested Retail Price in the United States (MSRP).
Requirements for Prime-exclusive discounts:
To participate in Prime Exclusive Discounts, your product must display a reference price that indicates to customers the value of your offer. And these both prices must be same, your reference price and list price. Otherwise you won’t be able for Prime discounts deals discounts.
As you can see in above screenshot the current discount price is suppressed because the reference price is not available and not be same. That’s why it showing suppressed.
Was Price or reference price is calculated automatically and fluctuates over time. The Was Price is calculated using the 90-day median price paid by Amazon buyers for the product. And List Pricing is one form of strikethrough price that Amazon may utilize to highlight consumers savings. By following the steps, you can be including in prime exclusive discounts, amazon have certain policies for this event. You may need to be follow these instructions carefully and you will be entering in prime exclusive discounts. the most important thing you need to know that you list price and reference price must be the same.
Thank you! this was quite an in-depth process and helped a lot, I just launched my first Prime Exclusive deal using this, following it step-by-step, and this has proven to be a great thing, as Amazon promotes it more due to Prime, and it performs better than the normal coupons and promotions.
Prime exclusive discount is more effective in conversion than the coupons and running promotions on the listings. This guide is really helpful for me as each and everything described in detail with screenshots.
Thank you, Freddy; you have clarified my point about why my Prime discounts are suppressed. Now I must display my product reference price. You have clarified my points about the reference price and list price. Now, I will submit my Prime Exclusive Discount without any suppression.
Prime Exclusive Discounts can increase sales and visibility for sellers on Amazon by offering exclusive discounts to Amazon Prime members. This can attract more customers, improve search rankings, and help sellers gain a competitive advantage.
Thank you so much Freddy its well needed post. it’s very easy for newbies to learn and to run prime exclusive discounts.This Time Too Shall Pass
The special discount offered by Prime has a higher conversion rate than discounts and ongoing listings promotions. This guide has been incredibly helpful to me because it describes every step in depth and includes screenshots.
By providing unique prices to Amazon Prime members, Prime’s unique prices can help businesses on Amazon enhance sales and visibility. This can increase client traffic, raise search engine ranks, and provide vendors with a competitive edge.
you have explained this in a very easy way, with the help of screenshots a beginner can also create this discount. Thanks for your efforts.This Time Too Shall Pass
Prime’s exclusive prices help Amazon businesses increase sales and visibility by offering special discounts to Prime subscribers. This may boost vendor traffic from clients, improve search engine rankings, and provide them a competitive edge.
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