How to control the ACOS of the campaign?

  • Post
    Jacob Craig
    Enhanced
    none

    I have launched a campaign it’s been more than 30 days now , but the ACOS is still 50% , please give me some suggestions.

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  • Replies
      john wick
      Enhanced
      none

      you have to control the ACOS by adjusting the bid of keywords. decrease the bid of those keywords which has enjoying the high spend and increase the bid of keyword which gives you good result also you have to deled the irrelevant keywords from the campaigns which enjoying spend only.

      Linda
      Beginner
      US

      You need to lower the bid of the keywords which are causing more spend and also increase the bids for the keywords of which you are expecting to be result in good sales, also set the campaign level budget at your limited amount, this will surely help in controlling the ACOS.

      John Wiz
      Beginner
      US

      You can control the acos of your campaign by
      -Doing negative targeting after a fixed time period.
      -Pausing those keywords which are not relevant and are causing just bleeding to the campaign, not conversions.
      -Optimized bids of those keywords which are relevant and have some conversion.
      These are some ways to control the acos of your campaign.

      Stephen
      Enhanced
      none

      If you are ACOS is not in control then you have to check with following steps for trying to control your ACOS
      1) Try changing your bidding strategy
      2)If you are using a placement ,then remove it
      3)Analyze keywords in your campaigns and pause irrelavant keywords which are just causing spend3
      4)Based on your conversion rate try adjusting the bids
      5)DO not reduce keyword bids at once try a gradual decrease which does not effect your orders
      6)If you are getting clicks but not sales then review your listing, product images and reviews and rating as well

      SAVAGE
      Beginner
      US

      You can lower the ACOS BY:-
      1. Prioritize your best SKUs
      2. Analyze the effectiveness of your current keywords
      3. Pause keywords than overspend ad budget
      4. Optimize keywords slightly over break even
      5. Double down on high performing keywords
      6. Don’t forget keywords without many impressions
      7. Take advantage of automated Amazon PPC tools

      Lisa
      Beginner
      US

      you have to do some important steps:
      first, find the most relevant keywords which can give you sales and try pausing irrelevant keywords or decreasing the bids of keywords, If you have added placement then remove it, you can change the biding strategy means run keywords with low biding and keep the budget high and do negative targeting,

      SAVAGE
      Beginner
      US

      ACOS depends on ratio of sepnds to sales revenue made by ads. You can control ACOS by optimizing your campaigns. Optimization includes:
      1. Remove irrelevant keywords from your campaigns
      2. Optimize bids for keywords on the basis of their performance.
      3. Avoid using high bidding on placements
      4. Try using the PPC budget rules

      Esra bale
      Beginner
      none

      If you want to keep your ACoS low, you can employ dynamic down bidding instead of dynamic bidding. Don’t forget to set your maximum default bid and observe it for two to three weeks. You can find the ACOS once everything has calmed down. You can employ the dynamic up-and-down bidding method if the ACOS is favourable.

      Khalifa
      Beginner
      GB

      There are some key points to control ACOS.
      .There are three bidding strategies on campaign in start you don’t know which one will be the best and suitable for you campaign. keep changing if its not giving results.
      .Do negative targeting
      .start bidding from low and then move step by step to high, from this strategy you can judge where your campaign start getting impressions and clicks.
      .pause the keywords which are not giving conversion after checking every strategy.

      This Time Too Shall Pass
      John Aly
      Enhanced
      none

      First of all, apply dynamic down only strategy to control the bids of keywords. Do negative targeting of irrelevant keywords to prevent your campaign from unbeneficial spend.

      John David
      Beginner
      none

      To control the ACOS of your campaign, first you have to analyze your campaign thoroughly and check from where you are getting extra spend or is there is any irrelevant keyword that need to target negative, first of all do the negative targeting of irrelevant keywords, analyze the bidding of your targeting, and optimize it, analyze the search terms of the campaign and also make sure to check the Placement of the campaign, check the bidding strategy of the campaign if it is dynamic bid up and down, it might causing you extra spend, it cause increasing your bids, you can change it to dynamic bid down only.

      Sylvester
      Ultimate
      US

      If you want to control the ACOS of the campaigns so you have to go through the manual campaigns first check that are running the relevant keywords to your product after this you have the relevant keywords you have to optimize them and decrease some cents and optimize the biding also you have to go through the auto campaigns and you an see there are many irrelevant asin and keywords so pick them and target them in to the negative targeting.

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