How to fix the high click through rate with a low conversion rate?

  • Post
    arabella
    Enhanced
    none

     One of our campaigns with a really high CTR (1.93%) but a low conversion rate (only 2 orders). How to fix that ? This is a sponsored products campaign with the manual bid type down only. It contains five keywords, all exact match type. Is there anyway to improve the conversion rate and from what aspect to improve that ?

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  • Replies
      SAVAGE
      Beginner
      US

      If your campaign has high CTR but low conversions then it means you are unable to insist buyers purchase your product. Try to optimize your product price, listing image, and listing content to improve your campaign.

      Linda
      Beginner
      US

      If your conversion rate is low that means your product needs to be optimized to be purchaseable.

      Esra bale
      Beginner
      none

      A high CTR rate and low conversion rate means your listing is not enough attractive to get sales, you need to work on listing optimization like improving your listing images, adding product video, make the content more optimized that will convert your clicks into sales.

      Jason
      Enhanced
      none

      If your product has a high click-through rate but a low conversion rate then it indicates that your product is in demand but you may have issues with your listing detail page description, images or A+ content so a buyer clicks on your ad but does not get inspired to purchase your product

      Lisa
      Beginner
      US

      You can fix this issue by adjusting your price, analysed the market price means checking your competitor’s listing price, images, and content and then set your listing according to market

      John David
      Beginner
      none

      This happens sometimes when you start the PPC campaigns for any product and you got good impressions, you got good click through rate, but the conversion is low, that means audience is coming to your listing but its unable to convert to sales, means they are not buying your product, that only happens which the visitor not found your listing attractive and leave, you must optimize the detail page of your product, Images and Price Plays an important role to attract the customer, make yours listing images more attractive and create A+ content, also optimize the Price and set the price slightly lower then the market Price.

      Sylvester
      Ultimate
      US

      If your conversation rate is very low so it’s means you have to optimize your product and have to do the competitors analysis about the price.

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