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How to manage multiple ASINs ads in one campaign?

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    Jacob Craig
    Enhanced
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    As an Amazon seller, I have multiple ASINs (Amazon Standard Identification Numbers) that I want to advertise within a single PPC campaign for better management and optimization.

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  • Replies
      Stephen
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      if your ASINs belong to different products then it is not a wise idea to advertise all ASINs in 1 campaign, however, you can use an Auto campaign to target all ASINs which may have some benefits. If your ASIN’s are variations of same product then you can advertise all ASINs under 1 campaign.

      Emma
      Beginner
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      If your product is similar and wanted to run PPC campaigns on it then you have to give a high budget but don’t put too many ASINs on 1 campaign that usually doesn’t work properly and not gonna give you great results.

      Jason
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      It depends that what type of keywords are there for the products. Sometimes keywords are generic and can be used for all the similar products we have in the catalog like products with different models and specs so in this case, you can use the multiple ASINs in one campaign. On the other hand, if products are totally different so it is recommended to run a separate campaign for each ASIN or you can use an auto campaign in order to get various results.

      john wick
      Enhanced
      none

      you can advertise multiple ASINs within a single PPC (Pay-Per-Click) campaign for better management and optimization. This approach allows you to streamline your advertising efforts and apply optimization strategies more effectively.

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