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How to optimze the campaign to increase conversion rate ?

  • Post
    Stella George
    Enhanced
    none

    I am analyzing the performance of an Amazon Sponsored Brand Campaign and notice that one keyword is driving a significant amount of traffic but has a low conversion rate. What steps should i take to optimize this keyword?

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  • Replies
      Emma
      Beginner
      none

      It depends on multiple factors like the price of your product, Image of your product, reviews of your product, and A+ content, through the campaign you are generating traffic but when the buyer came to your products detail page these factors do not appeal to them to purchase must optimize these things.

      Sylvester
      Ultimate
      US

      To optimize a low-converting keyword in an Amazon Sponsored Brand Campaign, you can check its relevancy, bid, ad copy, landing page, and test different variations to improve its performance.

      john wick
      Enhanced
      none

      To optimize a keyword with high traffic but low conversion rate in an Amazon Sponsored Brand Campaign, you should review and refine the keyword’s match type, bid, and ad copy to ensure that it targets the most relevant audience. Additionally, consider improving your product listing to align with the keyword and enhance the user experience on your product page.

      Tina
      Beginner
      US

      Optimizing a campaign to increase conversion rate involves a variety of strategies here are some steps you can take:
      Understand Your Target Market, Create goals that are specific and measurable, test and improve your ad copy, improve your landing pages, and use retargeting.

      Robert John
      Beginner
      US

      If your ad getting to much impressions with a keyword but not work for conversion from your PDP, first of all change your product images and ad an attractive main image with infographic and lifestyle images, change your product content and also set price according to the market.
      After that if it doesn’t works then change landing page option like a storefront page or subpage.

      Stephen
      Enhanced
      none

      If your keyword is bringing traffic but not sales then you need to check the placement by downloading sponsored brand reports, other than that you need to try this keyword with different match types. Additionally, you need to view and upgrade your listing completely to get sales.

      Sam
      Enhanced
      GB

      You should examine and modify the keyword’s match type, bid, and ad copy to make sure it targets the most pertinent demographic if you want to optimise a term in an Amazon Sponsored Brand Campaign with high traffic but low conversion rates. Additionally, take into account optimizing your product listing to match the keyword and improve user experience on your product page.

      Barden John
      Beginner
      none

      There are a lot of factors you have to work on it you have to optimize your listing perfectly to attract customers use the most relevant keywords in your listing and use attractive images in your listing.

      Janvi Arora
      Beginner

      Improve your ads with data. See how people react, target the right audience, and enhance your ads. Experiment with new things, adjust based on preferences, and keep an eye on important numbers. Quickly make changes, use tech to optimize your campaign, and consider performance marketing services to leverage good cro with https://www.radon-media.com and increase your conversion rate effectively.

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