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How to restructure campaigns without hurting sales?

  • Post
    Sylvester
    Ultimate
    US

    Can anyone let me know how to restructure campaigns without hurting sales?

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  • Replies
      Esra bale
      Beginner
      none

      You can create different portfolios and add specific campaigns to them.

      SAVAGE
      Beginner
      US

      If you want to change the campaign or ad group name then it’s impossible to do.

      Stephen
      Enhanced
      none

      you can restructure campaigns by creating portfolios and adding campaigns to them, also if you have different ad groups you can change their names to set accordingly, you can also add new ad groups in campaigns or can split the keywords in 2 ad groups

      Emma
      Beginner
      none

      You can make various portfolios and include particular campaigns in them.

      Madison
      Beginner
      BI

      well, I think portfolios are the best option but if you’re talking about sales you must have to do a bi-weekly analysis of your campaigns if you don’t want to restructure your campaigns simply do this and find out the least-performing keywords. Eliminate them or retarget them somewhere else.

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