How would you approach optimizing your campaign for a luxury product on Amazon,

  • Post
    Jacob Craig
    Enhanced
    none

    Suppose you are managing a PPC campaign for a high-end luxury product on Amazon. Your target audience is a niche market with a high purchasing power, but the competition is fierce. You notice that your campaign is not getting as many impressions as you would like, and your click-through rate (CTR) is lower than your competitors. You decide to optimize your campaign to improve its performance

    How would you approach optimizing your campaign for a luxury product on Amazon, and what strategies would you use to increase your impressions and CTR while maintaining a high ROI?

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  • Replies
      Anna Norah
      Beginner
      GB

      1: Use highly targeted keywords that are relevant to your luxury product and your target audience. Avoid generic keywords that may attract clicks from people who are less likely to buy your product.
      2: Use remarketing to target people who have shown an interest in your luxury product. By targeting people who have already interacted with your brand, you can increase the chances of converting them into customers.
      3: Use ad copy that highlights the unique selling points of your luxury product. Focus on quality, exclusivity, and luxury features that appeal to your target audience.

      Robert John
      Beginner
      US

      CTR depends on few factors including the product main image, reviews, price, title and any batch like best seller, Amazon choice or coupons etc. These factors help to improve CTR. When a customer click on a ad then he will see the PDP optimize your title, bullets and A+ content. Then run a campaign with 5 super relevant keywords in 5 different campaigns for ranking and also a campaign for Brand defense target a product of your brand in your campaigns.

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