Market demand and trends: Utilize tools like Jungle Scout, Helium 10, or AMZScout to gather data on product demand, sales estimates, and keyword search volumes. Analyze customer reviews and feedback to identify pain points and potential improvements for your product.
Pricing and profit margins: Evaluate the pricing of similar products on Amazon to understand the market range. Calculate your costs, including sourcing, manufacturing, shipping, Amazon fees, and marketing expenses, to ensure sufficient profit margins.