How would you optimize an Amazon PPC campaign for a product with a low sales?

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    Jacob Craig
    Enhanced
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    How would you optimize an Amazon PPC campaign for a product with a low conversion rate, high ACoS, and high impression share?

    You are managing an Amazon PPC campaign for a new product in a highly competitive market. Despite having a high impression share, the product is not converting well, and the ACoS (Advertising Cost of Sales) is much higher than your target. You need to optimize the campaign to improve conversions and reduce ACoS without losing the impression share. What steps would you take to optimize this campaign?

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