How’ll you set Bidding for a newly launched product? 

we can go with the suggested bid and can run auto campaigns because we don’t have a history of that product then after a few days we have to optimize our campaigns and then we see the progress and will be easy to optimize.

Well! we can decide to go with suggested bids or can try with lower bids range, because for a new product we do not have reviews so lower bids will give us more control over spend and we can experiment with different strategies to make our product more successful

In the very beginning the low bids will help us to control the spend as we don’t usually have the reviews for the new product so it’s better to go with the low bids. And then if the campaign is working good then we will increase the bids gradually.

For newly launched product, you shouldn’t go with very low bids nor so high, you can apply the suggested bids to the keywords or you can also apply average bids to the keywords, also must try to go with the Placement for the campaign, it will give you more results from that campaign.