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I activated a campaign from the 1 year ago, At then the ACOS was 12 %.

  • Post
    Jacob Craig
    Enhanced
    none

    I activated a campaign from the 1 year ago, At then the ACOS was 12 %. Now the ACOS is increasing day by day and orders are very less. But 1 year before this campaign was giving very good orders and low ACOS. Why is this happening now?

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  • Replies
      SAVAGE
      Beginner
      US

      This happens due to multiple reasons. One of them is when you resume campaign after one year, at that time it might have higher competition and you are still trying to grab orders with lower bids and its not working.

      Satoru
      Enhanced
      JP

      It could be that it may need optimizations, also the stats for your keywords targeted or ASIN targeted in that specific campaign may have changed and has more competition, or maybe that volume dropped or the keywords or ASIN has became bit irrelevant due to these reasons it is performing worse than before.

      Emma
      Beginner
      none

      Maybe your competition becomes higher and your competitors are doing high bidding and you are trying to get the same as old which is difficult. So you have to optimize that then it could give you good results.

      Stephen
      Enhanced
      none

      There can be different reasons for the increasing ACOS of campaign. If this was manual campaign targeting keywords then keyword statistics and competition might have changed, if this was auto campaign then you might need to work on your content, if this was ASIN targeting campaign then there might be more reviews and ratings on those ASIN’s, so there can different factors which will be affecting your campaign

      William
      Beginner
      US

      There could be multiple reasons because of why now your campaign is not performing well. Maybe the bidding for the keywords changed and now you need to have higher bidding to show your ad on top also when your campaign is performing well Amazon will assign that campaign a specific spot according to the history of the campaign.

      Madison
      Beginner
      BI

      its simple at that time, might be your product were having less competition and demand was low, now everything has changed, competition, advances and other things so system perform in different ways.

      Esra bale
      Beginner
      none

      The Year changed.
      Competition increased.
      More and more competitors are bidding on them.
      There are some reasons why your campaign is not performing well at this time.

      Khalifa
      Beginner
      GB

      If the ACOS was 12% then why you had paused this campaign.

      This Time Too Shall Pass
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