I have run the sponsored display campaign and target the ASIN .

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    Stella George
    Enhanced
    none

    I have run the sponsored campaign for the first time and targeted the ASIN, is it good to target the competitor ASIN ?

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      Satoru
      Enhanced
      JP

      Surely, but what you need to look out for is if those competitors are getting sales themselves, not just that, but also what are things that make you better in comparison to them otherwise it’ll only cost you money and you won’t be getting profit from it.

      John David
      Beginner
      none

      You can targeted ASIN in sponsored display ads, but you have to make sure what is more good in your listing then your competitor, you have have to do proper market research while choosing the ASINs to target in your PPC campaign, and the ASIN you have pick must have good audience and you must stand different from your competitor listing.

      SAVAGE
      Beginner
      US

      Yes, it is a good strategy to target those competitors who are getting good sales. But you can’t grab your competitor’s traffic just by using ads unless you have less price, good images, and many other factors to keep in mind.

      Madison
      Beginner
      BI

      you can target the competitors asin in your campaign but you have to check the targeted competitors first, sales graph of the seller can easily tell you the position of the competitors, price is another factor do not target those who have prices lower than you, you can target the lower one as well if you have a good quality product and you are sure about that.

      Uriah
      Beginner
      US

      Yes you can go with either Audience or Product Targeting in the sponsored display campaigns, You are going with Product Targeting to target the competitor ASIN but you have to see some factors before picking competitor to target like Price, Reviews, Sales and more

      Sylvester
      Ultimate
      US

      Targeting competitors who are generating strong sales is a good way . However, you can’t simply use ads to grab customers from your competitors unless you also have lower prices, attractive imagery, and many other important considerations.

      Riz
      Beginner
      AL

      Yes, it is a great strategy to target the competitor’s ASINs in your display campaign.

      Emmi
      Beginner
      none

      keep in mind while targeting the competitors who not only have good sales but should have higher price then our price so we can divert some percentage of their traffic on our listing.

      Esra bale
      Beginner
      none

      You target the competitor’s ASIN but choose the ASINS that have low rating than yours and also has high selling price than yours. this will motivate the buyer to buyer to buy your products more than competitors.

      Emmal Aria
      Beginner
      none

      The strategy of targeting competitors who are doing well is a good one. Only by lowering your price, using a high-quality image, offer quality products, consider their reviews, and by considering other factors you can attract your competitor’s traffic.

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