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If I have no PPC orders but good organic orders, should I turn off PPC?

  • Post
    Jacob Craig
    Enhanced
    none

    If I have no PPC orders but good organic orders, should I consider turning off my PPC campaigns on Amazon to optimize my advertising strategy?

    As an Amazon seller, I am receiving a significant number of organic orders, but my pay-per-click (PPC) campaigns are not generating many sales. I’m unsure if I should continue running PPC ads.

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  • Replies
      Emma
      Beginner
      none

      No, it would be best to run PPC on a low budget to make more visibility on Amazon.

      Adam
      Beginner
      US

      No, as per my suggestion if you are not getting any orders from PPC then you can continue running PPC as it can help in product exposure.

      Andy Smith
      Beginner
      none

      No, you shouldn’t turn off the PPC campaigns even if you are not getting sales from PPC because running PPC campaigns can have a positive impact on your organic visibility. PPC ads can increase exposure and drive traffic to your product listings, potentially leading to more organic sales.

      john wick
      Enhanced
      none

      To gain more awareness on Amazon, it would be ideal to run PPC on a tight budget.

      Linda
      Beginner
      US

      You don’t need to turn PPC off instead you can low the bids and run PPC on low spend just to keep your product visible in market, so then you probably get orders through PPC.

      Madison
      Beginner
      BI

      you should keep it on, because it’ll increase the visibility of the product, if you turn it off your ad placement will change and your chances of getting impression will decrease.

      Jason
      Enhanced
      none

      Turning off the PPC could result in a big impact on your sales. You’re not running the PPC but your competitors do so your sales would be driven by them. It is better to lower the bids instead of completely turning them off.

      john wick
      Enhanced
      none

      Running PPC campaigns with a lower budget can help increase visibility on Amazon while ensuring cost-effectiveness and efficient allocation of resources.

      Stephen
      Enhanced
      none

      Even if you are getting good organic orders and not many orders from PPC then it will not be a wise decision to turn off PPC. Instead, you need to try to optimize your PPC Campaigns. As your PPC Campaigns might not be giving you orders but keeping your ranking up.

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