My targeted keywords search volumes are too low, How to get sales through PPC?

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  • Post
    • August 18, 2022 at 9:01 am
    Riz
    Beginner
    AL

    I have targeted some keywords in the PPC of my product. Unfortunately, the search volume of all the keywords has dropped and becomes less than 500. Suggest me a good strategy, so that I can get the sales from PPC to minimize ACOS of my account

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      • August 18, 2022 at 9:20 am
      john wick
      Enhanced
      none

      Search new keywords which has good search volume. used new high searched volume keywords in PPC and content. but if you are failed to got new keywords than you can used old keywords but keep in mind used right keyword at right target.

        • August 18, 2022 at 11:18 am
        Jason
        Enhanced
        none

        [postquote quote=16069]

        Doing keyword research again and finding new keywords which have good search volume is not a solution. Might be they are using the most relevant keywords and still SV is less than 500. In this case, you should go with Sponsored display campaign and ASIN targeting campaign as well to get the sales from PPC. Also, you have a option of category targeting

        • August 21, 2022 at 11:34 am
        john wick
        Enhanced
        none

        [postquote quote=16096]

        Used right keyword at right target. I have mentioned this thing. I don’t ever asked used irrelevant keyword. kindly read my solution again. our major mistake is we are ignoring the search volume keyword less than 500 even the search volume with 250 is not bad. we should not go with sponsored display directly when we got the good results from sponsored product than it’s better to go with sponsor display.

      • August 18, 2022 at 11:19 am
      Satoru
      Enhanced
      JP

      Try finding some new not so much relevant keywords that are being utilized by the competitor, you can bid on those, however, recommended method in this regard would be that you do the ASIN targeting, run Display ads.

      • August 21, 2022 at 9:00 am
      John David
      Beginner
      none

      In this case where the search volume of the keywords drops, you can Run ASIN targeting campaign and you can also go for sponsored Display and sponsored Brand campaigns, and also you can also target the keywords in broads and Phrase keywords with aggressive bidding, here you will get different results.

      • August 21, 2022 at 9:00 am
      SAVAGE
      Beginner
      US

      You should find new keywords with high search volumes for your PPC campaigns or try to use other Amazon ads like ASIN targeting, sponsored brands, or sponsored display. If still, you don’t get good results then you can try other advertisement options like google ads, FB ads, or MS ads.

      • August 21, 2022 at 9:01 am
      Esra bale
      Beginner
      none

      You can go for product targeting and category targeting that will help you to increase your visibility.

      • October 4, 2022 at 4:46 am
      Sylvester
      Ultimate
      US

      You have to find the new keywords with high search volumes for your PPC campaigns or try to use other Amazon ads like ASIN targeting campaign, sponsored brands campaign, or sponsored display campaign.

      • October 10, 2022 at 6:08 am
      Lisa
      Beginner
      US

      If you have added low search volume keywords then it will be difficult to get good sale so you will have to find out high search volume keywords and add it in content or PPC campaign. an other way you can run auto campaign for 1 or 2 weeks and then find out the keywords on which we got sales or on which keywords have good search volume then use the keywords in campaign.

      • October 11, 2022 at 6:32 am
      Emmi
      Beginner
      none

      you can try out new high search volume by doing the keyword research Again.

      • August 1, 2023 at 8:17 am
      sarah white
      Beginner

      While your primary targeted keywords may have low search volumes, look for related and long-tail keywords that might have higher search volumes. These less competitive keywords can still attract potential customers to your website.

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