On the start of a product launch, which strategy should be used on PPC?

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    Jacob Craig
    Enhanced
    none

    On the start of a product launch, which strategy should be used on PPC?

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      Adam
      Beginner
      US

      Hey Jacob!! At the start of product launch you can go with the aggressive PPC auto and manual campaigns both as well at that time you can use the 5% or 10% coupon on your listing to get the visibility, you can also enroll into the Vine program to get the trusted reviews.

      John David
      Beginner
      none

      In the start of the product launch, optimize your listing with best keywords (Main and supporting keywords), start advertising your product through Automatic targeting with aggressive bidding, amazon pick the keywords from the listing, after some time you will get some new keywords from auto campaign, start new campaign with the keywords you got from auto campaign with low ACOS.

      Stephen
      Enhanced
      none

      Once you launch a new product then the PPC strategy depends on the purpose you want to achieve, if you want to increase the visibility then you can run manual campaign with ASIN targeting and can target best sellers. If you want to find good keywords and ASIN’s then you should launch auto campaign which will give good keywords. After sorting out the keywords you can run manual campaigns with these keywords

      john wick
      Enhanced
      none

      At the beginning of a product launch, you can use aggressive PPC auto and manual campaigns. You can also utilise coupons on your listing at that time to increase visibility. You can also sign up for the Vine programme to obtain reliable customer evaluations.

      Jason
      Enhanced
      none

      Well, it really depends on your purpose, exact campaigns can give you sales, broad and phrase match campaigns enhance visibility, and auto campaigns will help you to find keywords and product targeting, if you are a brand registered seller then sponsored brand campaigns will help in the recognition of your brand

      Sylvester
      Ultimate
      US

      In the start of the product launch, optimize your listing with best keywords add the backend search terms, start advertising your product through Automatic targeting with aggressive bidding.

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