Should I have to use the generic keywords in a broad match in the PPC?

  • Post
    Riz
    Beginner
    AL

    I have found some generic keywords for my products. Let me know if should I have to use that keyword in the broad match or phrase match in the PPC.

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  • Replies
      Adam
      Beginner
      US

      Well!! According to me if you have generic keywords related to your products then you can use that keywords in Phrase match type.

      Madison
      Beginner
      BI

      yes, you can use them in broad match if you are not limited to the bugdet.

      Robert John
      Beginner
      US

      Hello Riz! Absolutely you can target generic keywords in the broad match of PPC campaign.

      John David
      Beginner
      none

      Yes you can test them in broad match type, if you think it will be good and its related to your product, you can go that.

      Sylvester
      Ultimate
      US

      In a PPC campaign using broad match, you can target generic keywords without a confidence.

      Stephen
      Enhanced
      none

      There is no restriction in using generic keywords in a broad match, all it depends on your strategy how you are going to run your PPC campaigns and what results you wish to achieve

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