Two campaigns for 2 versions of a product or single campaign with two ad groups?

  • Post
    arabella
    Enhanced
    none

    I sell a kitchen cleanser in two sizes: one liter and five liters. Would you recommend to create two distinct PPC campaigns for these two versions or group them into ad groups inside the same campaign?

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  • Replies
      Satoru
      Enhanced
      JP

      Two separate campaigns will be better, you will be able to maintain the budget better, and the campaign will be easier to optimize.

      Linda
      Beginner
      US

      two campaigns with separate versions of products would be better for better results and it would be easier to optimize them.

      David Stokes
      Beginner
      none

      It is better to go with two different campaigns for each version of the product and target keywords specific to each version.

      John Wiz
      Beginner
      US

      I will recommend you create two different campaigns for each variation. This will help you to optimize each campaign based on its result.

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