What are some of the key metrics and KPIs that sellers should track ?

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    Stella George
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    none

    What are some of the key metrics and KPIs that sellers should track when measuring the success of their Amazon Brand Campaigns, such as impressions, click-through rates, and conversions?

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      Satoru
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      JP

      The KPIs (Key Performance Indicators) that a seller should keep track of are ACOS/ROAS (as it shows how much you’re gaining in contrast to spending), CTR (tell you how relevant your ads are in comparison to the keywords that you have bid on), eventually impression (it shows you how many have seen and due to this you can calculate if your CTR is good or bad), of course, spending and other things you should keep track of as well, but these few performance indicators are the most important one to let you understand if the campaign is performing adequately or not.

      Jason
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      none

      There are several key metrics and KPIs that sellers should track when measuring the success of their Amazon Brand Campaigns. Here are some of the most important ones:
      1. Impressions

      2. Click-Through Rate (CTR)

      2. Cost per Click (CPC)

      4. Conversions

      5. Return on Advertising Spend (ROAS)

      6. Advertising Cost of Sales (ACoS)

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