What does Amazon count in Backend Keywords – Bytes or Characters?

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    Sylvester
    Ultimate
    US

    In terms of Amazon’s Backend Keywords, are bytes or characters counted?

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  • Replies
      Sam
      Enhanced
      GB

      Should not exceed 250 bytes, which is equivalent to 250 characters, as certain keywords are hidden from public view.

      William
      Beginner
      US

      Amazon right now doesn’t exactly specify this, but since 1 byte = 1 character as mentioned by Sam here as well, however, I tried entering as many as 266 and Amazon didn’t show an error or anything.

      John David
      Beginner
      none

      It will give you error if you exceed the backend keywords by 250 bytes which is also equal to 250 characters.

      Robert John
      Beginner
      US

      In terms of Amazon’s Backend Keywords, it is counted as bytes, 250 is a limit for backend search terms.

      Barden John
      Beginner
      none

      The word count should not be more than 250 bytes, or 250 characters. Ideally, you should use all of this space, which is roughly equivalent to 40 words. Anything longer than the specified 250 character limit will not be indexed.

      Jason
      Enhanced
      none

      Amazon counts the backend keywords in bytes not characters.

      Esra bale
      Beginner
      none

      The maximum is 250 bytes for backend keywords.

      Emily Dar
      Beginner
      US

      Amazon counted it as bytes and almost 250 bytes are allowed in the backend of keywords.

      Emmi
      Beginner
      none

      Amazon consider characters to check the limit and the limit should not exceed more than 250 characters including the spaces as well.

      Emma
      Beginner
      none

      You are limited to 250 bytes for backend keywords. If you go over the limit, Amazon won’t let you save it. So make sure you are going after the most valuable keywords.

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