What does it mean by contextual targeting in PPC?

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    Jacob Craig
    Enhanced
    none

    What does it mean by contextual targeting in PPC?

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      Satoru
      Enhanced
      JP

      It generally means that you’re targeting with context to something, such if you’re watching a video of a vlogger whose main content is about a car’s spare part, then you’ll be shown ads relevant to that, this is generally what YouTube does.

      melissaablunt
      Beginner
      US

      Ads that appear on pertinent product detail pages can assist advertise your product to audiences who are actively researching it or comparable products and categories. Additionally, category and comparable product targeting will enable advertisers to connect with more consumers at more stages of their entertainment and shopping journeys. When customers access content relating to targeting strategies, the contextual targeting approach will now enable advertisers to reach audiences both within and outside the Amazon shop.
      Contextual targeting campaigns use the same syntax as Sponsored Products campaigns and are created and managed using the normal Amazon Ads API structure. The ideas are pretty similar if you have previously built Sponsored Products campaigns.

      John David
      Beginner
      none

      The contextual targeting in amazon PPC means amazon will advertise your product in front of those audience which are browsing the product that is related to you.

      Sylvester
      Ultimate
      US

      contextually targeted to reach customers who are actively browsing your product or comparable products and categories.

      William
      Beginner
      US

      Contextual targeting means that Amazon will show your product to the customers who are browsing your product or similar products and categories that appear on relevant product detail pages.

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