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What factors would you look to analyze keywords for PPC?

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    Daisy Emma
    Enhanced
    none

    How to Analyze the keyword performance that we have used in the ppc and which factors are more important

    I have added some keywords to a manual PPC campaign a week ago, but I am unsure which ones are performing well and which ones should be removed. I would like to know what factors are important to determine whether a keyword is performing well or needs to be removed.

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  • Replies
      Emma
      Beginner
      none

      While adding new keywords in PPC campaigns, we look into the keyword’s search volume, relevancy, and competition on that keyword.

      Adam
      Beginner
      US

      Here’s is some below factors that would analyze keyword such as:
      1. Keywords Relevancy
      2. Search Volume
      3. Keyword Trends
      4. Target Audience

      John Aly
      Enhanced
      none

      Before targeting the keywords in the PPC campaign check the search volume of the keywords and its relevancy with your product. And after targeting the keywords analyze the keywords on the basis of the impressions they are getting, Click, CPC, spend and on ACOS of the Keywords.

      Milly
      Beginner
      none

      while adding keywords in campaigns we have to check the competition on that keyword, relevancy, and search volume. then after targeting analyze your keyword performance on a daily basis and optimize according to it.

      Linda
      Beginner
      US

      Here’s is some below factors that would analyze keyword such as, keywords Relevancy, Search Volume, Keyword Trends, Target Audience

      Janvi Arora
      Beginner

      When choosing keywords for a PPC campaign, focus on relevance, search volume, and user intent. Consider historical performance, target demographics, and collaborate with marketing partners like radon media to align with overall strategy. This ensures your ads reach the right audience and maximize impact.

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