Amazon Today Deals
Amazon Today Deals
Amazon Today Deals

what is a good acos for amazon ppc?

Currently, there are 0 users and 1 guest visiting this topic.
  • Post
    AMZ TEAM
    Ultimate
    none
Viewing 21 reply threads
  • Replies
      Adam
      Beginner
      US

      Less than 27% considered the good depend on your product as well.

      Sylvester
      Ultimate
      US

      Generally, sellers believe you should aim to lower your Amazon Acos. However, it depends on what your strategy is for selling a product and your profit margin. I consider 15-25% a low Acos and a good point to start at if you decide to aim for a low Acos.

      Satoru
      Enhanced
      JP

      ACOS depends totally on the purpose of your PPC campaign, for brand awareness ACOS doesn’t matter much for sales 30% or less is considered good but Breakeven ACOS and profit margin play an important role too, suppose ACOS is 50%(50$) but your product has a profit margin of about 50-60(55-65$) you’re either on a break-even or in profit.

      Lisa
      Beginner
      US

      ACOS stands for AdverAdvertising Cost of Sale, which refers to the amount of money you spend on advertising and the number of sales you need to make. This formula can be used to calculate your ACoS: Total Ad Spend / Total Sales = ACoS. We thought a low ACOS of less than 30 to be good, although ACOS is always dependent on the product and strategy.

      Linda
      Beginner
      US

      The average ACOS is about 30%, but it is going to modify depending on your strategy and goal.

      Emmal Aria
      Beginner
      none

      The average ACOS is around 25% percent. This will change based on your strategies and goals.

      john wick
      Enhanced
      none

      The good ACOS for the amazon PPC is less than 28 %.

      Jacob Craig
      Enhanced
      none

      It totally depends on your product. IF you have product for like more than 80 USD , your ACOS should not go higher than 25 %, IF you have a product for lower than 40 USD , your ACOS should not exceed 35%.

      David Ashan
      Beginner
      US

      The average ACoS is around 30 percent. This will change based on your strategies and goals. As a general rule of thumb you’ll want to aim for an ACoS around 15-20 percent. Typically you want your product cost to be higher than your ad spend to maximize profit.

      John Aly
      Enhanced
      none

      The good ACOS for the Pay Per Click (PPC) on amazon is under 30%. However some of sellers consider the best ACOS of pay per click (ppc) is between the range of 15% to 20%.

      David Stokes
      Beginner
      none

      A good ACOS varies depending on your marketing plan, but it usually falls between 15-20%. The ACOS is roughly 30% on average. In general, your ACOS can fluctuate based on a variety of factors such as competition, product costs, and so on.

      Esra bale
      Beginner
      none

      The average ACOS ranges from 20 to 30 %

      SAVAGE
      Beginner
      US

      An ACOS of less than 30% is good.

      Khalifa
      Beginner
      GB

      I think there is no specific number of ACOS, If you are not getting profit on 10 ACOS then this is waste, if you are getting profit on 30 ACOS then its good ACOS.

      This Time Too Shall Pass
      John David
      Beginner
      none

      ACOS stand for advertising cost of sales, this tell us how much cost we have spend on advertising to generate the adverting revenue, the ideal ACOS for any PPC campaign is 20% or less then 20%.

      Riz
      Beginner
      AL

      When your ACOS is half of your product profit percentage it is considered to be good ACOS for Amazon PPC.

      Sylvester
      Ultimate
      US

      The good ACOS for ppc is round about 20%-30% but it’s all depends on your strategy how you are running your ad and how much you are spending on the ppc and in return how much revenue you are getting. But if you are using the good ppc strategy and you have have ACOS less then 20% so it’s the ideal ACOS for you.

      John Wiz
      Beginner
      US

      Acos is measure of profitability because acos is calculated by total number of spend divided by total number of sale then multiply by 100 to get the amount in percentage. So, the acos should be low as much as possible.

      Emma
      Beginner
      none

      It must have to be low as possible but we can say average ACOS is around 15 to 30 percent if we have more than that is conceded high because we have to maintain product cost to be higher than your ad spend to maximize profit.

      Stephen
      Enhanced
      none

      The Good ACOS is estimated to be around 30%. But the important thing is that ACOS varies with product price as well for example if you are selling a product of 100$ and someone else is selling a product of 20$ then there will be much difference in ACOS of both products so it is basically a thing which needs to be decided product by product.

      George Henry
      Beginner
      IT

      I think there is no fixed number for ACOS in PPC campaign I would say if you’re not getting profit at 15 ACOS it’s worthless, so the good number for ACOS is like when you’re having good ROI, If your profit is zero or else you in loss so there’s no specific number for ACOS.

      William
      Beginner
      US

      It depends on the profit margin of your product and the ideal ACOS of a product is below 30%. If the ACOS is below 30% then it means in normal conditions you are having a profit with this ACOS and also getting the ranking as well.

Viewing 21 reply threads
  • You must be logged in to reply to this topic.