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what is difference between negative keywords and negative targeting?

  • Post
    Sylvester
    Ultimate
    US

    what is difference between negative keywords and negative targeting?

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  • Replies
      SAVAGE
      Beginner
      US

      The term “negative keyword” is specific to keywords while “negative targeting” includes both ASINs and keywords.

      Jason
      Enhanced
      none

      Negative keywords means that the keyword is not right for your campaign and negative targeting means targeting irrelevant keywords or ASINs, in your PPC Campaigns

      John David
      Beginner
      none

      There is no as such different in negative targeting and negative keywords, whenever you run manual keywords targeting campaign, it will only show you to negative target the keywords, and if you run auto campaign, the campaign will give you two options in negative targeting tab, negative product targeting and negative keywords targeting.

      Khalifa
      Beginner
      GB

      In negative you can put just negative keywords which are not relevant to your product and in negative targeting both things will be added Negative keywords and negative product.
      Negative keywords term will be count in negative targeting.

      This Time Too Shall Pass
      Linda
      Beginner
      US

      When we use word “negative keyword” we target only keyword which is not related to our product and causing extra spend, but in case of “negative targeting” we target keyword and ASINs which are producing extra spend and high ACOS.

      Adam
      Beginner
      US

      Negative keywords means that type of keywords not related to your product as well as Negative Targeting like those ASIN’s whose are not related to your product to avoid extra spend.

      John Aly
      Enhanced
      none

      In the negative targeting you can target the both keywords or asins as negative if they are not giving good results while in the negative keyword you can only target the irrelevant keywords as negative if they are not giving good results.

      Hannah hazel
      Beginner
      US

      “Negative keyword” means we target only keywords that aren’t connected to our product and are causing extra spending, while “negative targeting” means we target keywords and ASINs that are causing high ACOS.

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