The brand gives you some additional features to increase the sales of the products, like with the brand you can create the A+ or premium A+ for your product to explain the product through the images and videos this will increase your sales, with the brand you can create the storefront of the brand that helps you to improve the sales and create the brand on amazon, you can create the amazon posts for the visibility of the brand, with the brand on amazon you can run different experiments to know the best content for your product, the main advantage of the brand registry on amazon is you can protect your products from hijacking and counterfeit products.