What is the cost structure for Amazon Sponsored Display and brand campaign ?

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    Stella George
    Enhanced
    none

    What is the cost structure for Amazon Sponsored Display and Sponsored Brand campaigns?

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      Jason
      Enhanced
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      The cost structure for Amazon Sponsored Display and Sponsored Brand campaigns is based on a pay-per-click (PPC) model, which means that advertisers are only charged when a customer clicks on their ad. Advertisers can set a daily budget and a maximum cost-per-click (CPC) bid for their ads in both Sponsored Display and Sponsored Brand campaigns. Sponsored Brand campaigns require a minimum budget of $1 per day and a minimum bid of $0.10 per click.

      Sylvester
      Ultimate
      US

      The cost structure for Amazon Sponsored Display and Sponsored Brand campaigns is based on a pay-per-click (PPC) model, where advertisers are only charged when a user clicks on their ad. The cost-per-click (CPC) varies depending on factors such as the competition for the targeted keywords, the relevancy of the ad, and the maximum bid set by the advertiser. Advertisers can set a budget for their campaigns, which determines the maximum amount they are willing to spend over a specific period of time. Amazon also offers a bidding system, which allows advertisers to compete for ad placement based on their maximum bid and relevance. Additionally, there may be additional fees for creative services, such as ad design and copywriting. The cost structure for Amazon Sponsored Display and Sponsored Brand campaigns is flexible and can be adjusted according to an advertiser’s budget and advertising goals.

      Adam
      Beginner
      US

      Well!! Pay-per-click pricing applies to Amazon Sponsored Display and Sponsored Brand campaigns, which implies that advertisers are only charged when a user clicks on their advertisement.
      Amazon Sponsored Display and Sponsored Brand campaigns cost structure is adaptable and may be changed in with an advertiser’s budget and advertising objectives.

      Stephen
      Enhanced
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      The cost structure of Sponsored Display and Sponsored Brand Campaigns is little different, for Sponsored brand campaigns the metric is PPC (pay-per-click) it means you are only charged whenever a user clicks on your ad, however for sponsored display campaign there are 3 cost structure, optimize for conversions, optimize for page visits and optimize for reach, these 3 cost structures work in a different way.

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