What is the difference between Amazon sponsor display ads and Amazon DSP?

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    John Wiz
    Beginner
    US

    Is there any relationship between Amazon sponsor display ads and Amazon DSP?

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      Khalifa
      Beginner
      GB

      Amazon DSP allows advertisers to filter their audience to target specific audiences. In contrast, Sponsored Display Ads do not allow brands to refine their audience.

      This Time Too Shall Pass
      SAVAGE
      Beginner
      US

      Amazon sponsor display ads and Amazon DSP ads work on similar algorithms in some cases. So if you don’t have enough budget for Amazon DSP (minimum $35k), you can get the benefits of Amazon DSP from Amazon display ads.

      Stephen
      Enhanced
      none

      Amazon sponsored display is on Amazon advertising method, which allows you to display ads to Amazon users in different ways and some more targeting options than sponsored brands and sponsored product campaigns, whereas Amazon DSP is used for on and off promotions allowing you to buy ads and more targeting options

      Sylvester
      Ultimate
      US

      Advertisers can target particular audiences by filtering their audience using Amazon DSP. Sponsored Display Ads, on the other hand, do not let marketers specify their audience.

      Riz
      Beginner
      AL

      Amazon sponsored display is used for Advertising on Amazon specifically, providing you the option to display your ad in different ways whereas Amazon DSP or Amazon demand-side platform allows you to buy ads to reach new and existing audiences off and on Amazon.

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