What is the strategy for ASIN targeting in PPC?
ASIN targeting allows you to pick particular goods that are similar to the item in your advertisement from a list of brands, categories, or other product qualities. You can apply one of these strategies while creating the asin targeting campaign
1.Locate the most successful ASINs and manually target them according to your product.
2.Target ASINs where you have a competitive advantage like price, reviews and rating.
3.Specify your own ASINs as a target it also drives your competitors away from your product page and help in improving upselling opportunities.
While using ASIN targeting, make sure you choose only those ASINs which have reviews less or equal to yours and get higher sales than your listing.
You can apply one of these strategies while creating the asin targeting campaign
1. Look for the most successful ASINs and manually target them according to your product.
2. Use those ASINs which have good sales but less reviews
You should target the ASINS that have low ratings and high prices these are the factor that will move the from your buyer listing to yours.
Yes Mr. Jacob, you can choose competitors ASINs that have higher prices than your product and lower ratings then you can get traffic to your listing.
You might use competing ASINs that have overpriced than yours and lower ratings so that you can generate more traffic toward your listing.
You have to target those ASINs that have low ratings and high prices and high sales. When buyers see your item at a low price then they will definitely buy from you.
For this first off all you have to check the products that are relevant to your product after this choose the ASINs that have less reviews and higher price against your product.
While selecting ASINs for your ASIN-targeting campaigns you should only select those ASINs whose reviews are lower than yours and the price should be higher than yours. Plus only select ASINs with higher sales.
In my opinion, the best strategy for ASIN targeting is to target ASIN’s which have prices significantly higher than yours, if they also have reviews less than yours than it will be an ideal case,
You can select the ASIN according to some points:
The competitor should have less reviews and ratings on the listing as compared to your listing.
The price should be higher than your listing price.
They are getting good sales.
For ASIN targeting you should pick those ASINs which have less rating and reviews then yours but their price are high, also make sure that the listing must have traffic, so you can grab the traffic to your listing.
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