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If you are doing bulk optimization for Amazon PPC campaigns, what metric is most important to you?
The thing you pay for is a click. It is therefore the most significant metric on this list in that regard.
The click-through rate, conversion rate, and cost per conversion are the three indicators that are absolutely necessary for effective PPC management. These measurements provide the most accurate assessment of your success.
The three most important metrics for effective PPC management are click-through rate, conversion rate, and cost per conversion. These are the most comprehensive metrics.
There are many factors that should be considered, if you want to better analyze you must focus on these
There are a lot of metrics that are important while optimization:
It depends on the purpose for which you are optimizing the campaigns.