What steps would you take to analyze and address the increasing ACOS?

  • Post
    Jacob Craig
    Enhanced
    none

    Suppose you are an Amazon seller who has been running a PPC campaign for your product for several months. You have been monitoring the campaign closely and have noticed that your ACOS (Advertising Cost of Sale) has been steadily increasing despite your efforts to optimize your campaign.

    What steps would you take to analyze and address the increasing ACOS in your PPC campaign? How would you identify the root cause of the issue, and what strategies would you implement to lower your ACOS while maintaining or increasing sales? Additionally, what metrics and KPIs would you track to measure the effectiveness of your campaign changes, and how would you adjust your strategy if your results did not improve?

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