What targeting options are available in a manual campaign on Amazon?

  • Post
    Daisy Emma
    Enhanced
    none

    I am new seller and there are two option in sponsored ad, what targeting options are available and which one is the best to target in manual campaign.

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  • Replies
      Emma
      Beginner
      none

      There are 2 options in targeting 1 keyword targeting 2nd ASIN targeting both have their own value and results you can use keyword targeting to start and also can run ASIN targeting if you have your competitor’s ASINs.

      Adam
      Beginner
      US

      As a new seller keyword targeting is recommended after some time you can go with product targeting.

      Andy Smith
      Beginner
      none

      You have two main targeting options available for manual campaigns in Sponsored Ads: Keyword targeting and ASIN targeting. Both keyword targeting and product targeting have their advantages and can be effective in different scenarios. Starting with keyword targeting and expanding into product targeting as you gain more experience and data can be a practical approach.

      Stephen
      Enhanced
      none

      Manual Campaigns have 2 target options available, product targeting and keyword targeting. Both have their own advantages and it also depends a lot on how you use these to get the maximum benefit for product sales and ranking.

      Tina
      Beginner
      US

      There are 2 choices for targeting: keyword targeting and ASIN targeting. Both have their own benefits and outcomes. If you already have your competitors’ ASINs, you may also utilise keyword targeting as a starting point.

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