Which Bidding Strategy should we adopt for the newly Launched Product?

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    Sylvester
    Ultimate
    US

    Which Bidding Strategy should we adopt for the newly Launched Product?

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      Sam
      Enhanced
      GB

      To create brand awareness and to increase the product visibility mostly sellers choose aggressive bidding strategy because you would want to start with advertising that will increase exposure for a newly launched product on Amazon before shifting the emphasis to ones that will increase sales.

      Anna Norah
      Beginner
      GB

      It usually depends on the product. If you have a good budget, I would recommend you go with an “up and down only” bidding strategy. Then you have a more likely chance to get sales. Otherwise, if you have a limited budget, then go with “fixed bids” or “down only”. As I have already said, it depends on product, so you should try all bidding strategies for your campaigns and analyze the results to see which ones perform well!

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