Which variation to target in the ppc campaign?

Hi Sylvester! You need to target all the variations instead of just one.

It is better to target all the child ASINS.

You should target all child ASINs at the start and after some time you can pause that variation which does not give good results.

If you are talking about parent campaigns then you don’t need to target variation separately.

It depends on you, and the situation of the product, so if it is a product existing for some time, then you must know which variation performs the best out of all, you can simply target that to minimize the spending and maximize the profit/sales, however, if your product is new and you don’t have any idea, then you can simply target all the child ASINs, and let them run, until you see clear winners, pause the rest of the ASINs.

It’s totally up to you, if your product is new you can target all variations but sometimes you can analyze the campaigns then you can choose which one is beneficial for you and the rest you can stop.

You need to target them all in PPC to get to know which variation perform best.

You have to target your all listings for better reach and sales instead of just targeting one.

Instead of focusing on just one variation, you should target them all to find out which variation performs best.

If you have the budget then it is most recommended that you target all the variations in the PPC Campaign. If you are short on budget you can target all variations in one campaign. There is one more thing that what is the variation type, color variation, size variation or same product with different design.