Why does FBA help boost your chances of getting the Buy Box?

  • Post
    John Wiz
    Beginner
    US

    If a seller is doing amazon FBA why his chances are increased of getting buy box?

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      William
      Beginner
      US

      Because Amazon’s algorithm is designed in such a way that it support the seller with the FBA over an FBM seller. If you are fulfilling every requirement to win buy box but you don’t have FBA then Amazon will prefer the seller with FBA account.

      SAVAGE
      Beginner
      US

      In FBA, Amazon takes the responsibility for timely shipping that’s why FBA helps boosts your chance of gettings buybox.

      Esra bale
      Beginner
      none

      Order Defect Rate, Cancellation Rate, and Late Shipment Rate metrics must be good to qualify for the Box and if you are doing FBA amazon take care of all these factors, so with FBA chances are high of getting the buy box.

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