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Why impressions and clicks drop suddenly in PPC campaign?

  • Post
    arabella
    Enhanced
    none

    I have not changed anything in the PPC campaign but impressions and clicks have dropped suddenly for the past 3 days. What can be the reason for this?

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  • Replies
      Riz
      Beginner
      AL

      One of the reasons could be that the competitors have set the bids higher than yours in the last couple of days so that you are unable to win the position to show your ads.

      Satoru
      Enhanced
      JP

      The reason could be that the biddings in the market had changed and you didn’t updated your bidding accordingly due to which fell short of it and hence less impression and clicks.

      John Wiz
      Beginner
      US

      That is because of the competition in the market. Your competitors have set higher bids as compared to your bids and taken place above you that is why your impression and clicks have dropped.

      SAVAGE
      Beginner
      US

      There can be two possibilities for this. One is increase in bidding for your targeted keywords and if you don’t optimize your campaign according to new bidding then you may lose impressions and clicks. The second reason can be the trend of your targeted keywords is falling. It means if your targeted keywords trend is going down then your impressions and clicks will decrease too.

      Lisa
      Beginner
      US

      There are a variety of reasons why impressions and clicks in PPC ads abruptly drop:
      • Perhaps you added low-bid keywords while your competitors added keywords with greater bids.
      • It’s possible that the product trend will be a dropdown.
      • Maybe you have added a keyword now old and you have to update new keywords.

      Emma
      Beginner
      none

      Because of the market’s competitiveness. Because your competitors’ bids were higher than yours and they were placed above you, your impressions and clicks have decreased.

      Emma
      Beginner
      none

      Because of the market’s competitiveness. Because your competitors’ bids were higher than yours and they were placed above you, your impressions and clicks have decreased.

      Sylvester
      Ultimate
      US

      If your click-through rate is underperforming and not generating the clicks you’d like, then you need to implement click-through rate optimization. Amazon campaigns have low CTR either because of registration issues or because of poor product listings.

      Adam
      Beginner
      US

      Here’s is the some reasons to drop suddenly impressions and clicks as shown below:

      1. Your competitors’ bidding has increased as compare to our bidding on keywords.
      2. It is possible may be Our product ad rank has dropped from 1st page to 3-4 pages.
      3. Used lowered bidding on our keywords or may be our competitors used new keywords in the campaigns.

      John David
      Beginner
      none

      There can be different reason for this, the biding on the PPC campaigns works like auction, when any of your competitor start winning the auction by increase the bid or by placement, they will start getting good position in the market, and due to this you might might end up having low impression and click on your keywords, you must optimize the bidding of the keywords time to time.
      Another reason that impression and clicks drop is that the keywords you have target in the campaign might have loss its trend, so if your keywords having less demand that is also why impressions and clicks is dropped.

      Esra bale
      Beginner
      none

      One of the reasons is that the bids are low, as other competitors set higher bids than you and another reason could be dropping search volume of your keywords if you are running manual campaigns. Increase your keywords bids and also check the current stats of your keywords search trend.

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