Why is my spend higher than my budget?

  • Post
    Stella George
    Enhanced
    none

    when i run the coupon i have adjusted the bid 100$ but amazon charged 120 $, Why is my spend higher than my budget?

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  • Replies
      Madison
      Beginner
      BI

      really don’t understand, i haven’t found any bid option out there while creating a coupon.

      Stephen
      Enhanced
      none

      There is no solid reason for this as in PPC we set a budget limit and spend is more than the limit so in coupon it some times uses more budget than assigned.

      Jason
      Enhanced
      none

      Mostly, campaigns get out of budget when they reached the maximum limits but sometimes Amazon charged a little more than the budget we set. There’s no specific reason behind it

      Khalifa
      Beginner
      GB

      in case of placement and up and down strategy amazon charge more than your budget.

      This Time Too Shall Pass
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