How To Change Amazon Seller Store Name – Amazing Guide

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For every seller, a name is very important through which they make their identification. Amazon is also a shop that requires every seller to name his shop according to what they are selling so their customers can identify them. If you are worried about, How to change Amazon Seller Store Name? Here is a complete guide, so stay tuned.

Your Amazon seller name or store name plays a vital role in branding. Why? Because it leaves a memorable impression on customers. It is a great way of distinguishing yourself from the competitors clarifying it what you offer is better than theirs.

So, if you are an Amazon seller and looking for ways how to change Amazon seller display name then keep reading this blog because you have come to the right place.

In this blog, we have compiled all answers to your question “Can you change your Amazon store name?”. We will guide you through the whole process step-by-step.

So, let’s get into the guide

How To Change Amazon Seller Store Name

If you don’t know how to change Amazon Seller Store name don’t worry follow our these steps

Open Amazon seller central and sign in to your account

amazon seller central login

Go to “Settings” and click on “Account info”

Account info

Select “Your Seller Profile” and click on the display name

display name

Click on “Edit” and change your display name

Edit and change your display name

How To Choose A Professional Store Name For Your Seller Central Account?

Now that you know how to change store name on Amazon seller central the next thing you need to do is to get an idea for your store name. Now usually many private label sellers keep the Amazon seller name (store name) and brand name the same. But it’s not compulsory your seller’s name and brand name can be different if you want.

Now to find a unique seller name according to your niche, a few online name generators will help you like

Simply just add the keyword associated with your niche and it will most relevant results. Once you selected your desired store name check for its availability on Amazon. If your selected seller name is available on Amazon check for its domain.

How To Check Whether Your Seller’s Name Is Already Taken Or Not?

Amazon has a built-in name availability checker on the page from where you change your seller or display name.

Simply just type into the text box and click outside the box to see if that name is available or not.

name is available or not

Using Keywords In Storefront Name Of Amazon

Using relevant keywords in your Amazon storefront name can help increase visibility and attract potential customers to your products. When customers search for specific products or categories on Amazon, the storefront names that include those keywords are more likely to appear in their search results.

However, it’s important to note that Amazon has specific guidelines regarding storefront names. According to Amazon’s policies, storefront names should not include:

  1. Promotions or discounts (e.g. “50% off”)
  2. Offensive language or content
  3. Misleading information or claims
  4. Contact information, such as email addresses or phone numbers
  5. Repeated or excessive use of characters or punctuation

In addition, Amazon requires that storefront names be relevant to the products being sold and not include any trademarked terms without permission.

So while using relevant keywords in your storefront name can be beneficial, it’s important to do so within Amazon’s guidelines and ensure that the name accurately represents your brand and products.

Amazon Store Name Generator

We can provide you with some tips on how to generate an Amazon store name ideas that is unique, memorable, and relevant to your brand and products.

Brainstorm keywords: Think about the keywords that describe your brand and products. These could include descriptive words, product categories, or unique selling points. Write down a list of these keywords to use in the store name.

Combine keywords: Experiment with different combinations of your keywords to come up with a store name that is catchy and memorable. Try using puns or alliteration to make the name more interesting.

Check availability: Before settling on a name, make sure to check if it’s available on Amazon. You can do this by searching for the name in the Amazon storefront search bar.

Keep it simple: A simple, easy-to-remember name is often better than a long or complicated one. Try to keep your store name short and sweet.

Be relevant: Make sure your store name accurately reflects your brand and products. Don’t use a name that is misleading or unrelated to what you’re selling.

If you’re still having trouble coming up with a store name, there are also online tools and generators that can help you generate ideas based on your keywords and preferences. However, keep in mind that these tools are not always accurate or reliable, and it’s still important to follow Amazon’s guidelines for store names.

Is It Necessary That The Seller And Brand Name Should Be The Same?

No, your display name (store name) and brand name can be different.

Let’s discuss one example:


In this example brand name is “Logitech G” whereas the seller name(store name) is an electronics basket.

After How Many Days An Seller Can Change The Amazon Business Name Of Store On Seller Central

According to Amazon’s guidelines, sellers can change the name of their store on Seller Central at any time. However, it’s important to remember that changes may take up to 48 hours to reflect on the Amazon marketplace.

To change the name of your store, log in to your Seller Central account and navigate to the “Settings” section. Select “Account Info” from there and click “Business Information”. You can then edit the name of your store and save your changes.

It’s important to note that Amazon has specific guidelines regarding storefront names, and any changes made to your store name must still comply with these guidelines. Your new store name should still accurately represent your brand and products, be relevant to your selling items, and not contain any prohibited content or trademarked terms without permission.

If you need clarification on whether a new store name meets Amazon’s guidelines, reviewing the policies is always a good idea before making any changes.

Things to remember while setting a seller’s name


  • Add unusual characters
  • Mix numbers and words
  • Use restricted words
  • Add keywords
  • Select too generic name

How To Change Name On Amazon Account

To change your name on your Amazon account, you can follow these steps:

  1. Sign in to your Amazon account using your current credentials.
  2. Once you’re signed in, navigate to the “Your Account” section. You can find this by hovering over the “Accounts & Lists” tab in the top right corner of the Amazon homepage and selecting “Your Account” from the dropdown menu.
  3. Within the “Your Account” page, locate the section labeled “Account Settings” or “Login & Security.”
  4. Look for an option to edit your personal information. This may be listed as “Edit Your Account Information,” “Edit Profile,” or something similar.
  5. Click on the appropriate option to access the page where you can make changes to your personal information.
  6. Locate the field containing your current name and update it with your desired new name.
  7. After making the necessary changes, scroll down to the bottom of the page and click on the “Save Changes” or “Update” button to save your new name.
  8. Amazon may prompt you to verify the changes by entering your account password or going through an additional security step


Q1. How to change Amazon seller business name?

Ans. Follow these steps to change the business name

  • Go to “Settings” and click “Account Info”
  • Click “Edit” next to the business profile Amazon pay
  • Enter your new name and then click “Update”

Q2. How to change Amazon seller legal name?

Ans. Follow these steps to change Amazon seller legal name

  • Go to the seller account information page from the seller central
  • Click on seller profile
  • Click edit next to the information that you want to change
  • Click submit

Q3. How to change Amazon seller store name?

Ans. Follow these steps to change the Amazon seller store name

  • Go to “Settings” and click on “Account info”
  • Select “Your Seller Profile” and click on the display name
  • Click on “Edit” and change your display name


Q4. Why do we need to change the Amazon seller name?

Ans. In order to make your identity over nine million sellers, you must change your Amazon seller name to a  unique name so that the customers identify you as a separate brand.

Q5. Does Amazon charge you for changing Amazon Seller name?

Ans. No, Amazon does not charge you any fee for changing the seller or store name.

Q6. Can I Change My Amazon Store Name?

Yes, you can change the Amazon store name.


I hope after reading this blog you will know how to change seller name in Amazon seller central and how to pick one. You just need to be patient and careful while choosing a seller’s name.

If you still have any questions, feel to ask us at Amazon Seller Forum. We will be happy to help you. Thank you.

August 31, 2023

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