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How To Sell on Amazon in 2024?

In today’s digital age, selling products online has become a lucrative venture. One of the leading platforms for online sellers is Amazon. With millions of customers and a vast global reach, Amazon offers a fantastic opportunity for individuals and businesses to sell their products. In this article, we will provide you with a step-by-step guide on how to sell on Amazon successfully.

Understanding the Basics of Amazon

#1 What is Amazon?

Amazon is the world’s largest online marketplace, offering a wide range of products to millions of customers globally. It was founded by Jeff Bezos in 1994 and has since become a household name.

#2 Why should you sell on Amazon?

Selling on Amazon provides numerous advantages, including access to a vast customer base, a trusted platform, and various fulfillment options. It’s a great way to start or expand your e-commerce business.

Setting Up Your Amazon Seller Account

#1 Choosing the Right Seller Plan

Amazon offers two main seller plans Individual and Professional. The choice depends on the scale of your business.

#2 Creating your seller account

To get started, visit the Amazon Seller Central website and follow the registration process. You’ll need to provide some basic information about your business.

#3 Completing your seller profile

A complete seller profile adds credibility to your account. Ensure it’s filled out accurately with your business details.

Identifying Your Niche

#1 Market research

Conduct thorough market research to identify trends and opportunities in your chosen niche.

#2 Competitor analysis

Analyze your competitors to understand their strengths and weaknesses.

#3 Selecting your niche

Choose a niche that aligns with your interests and expertise, and that has market demand.

Sourcing Products

#1 Finding suppliers

Source products from reliable suppliers or manufacturers. Consider factors like quality, price, and shipping times.

#2 Quality control

Maintain high-quality standards to ensure customer satisfaction and minimize returns.

#3 Pricing strategies

Set competitive prices while maintaining profitability.

Listing Your Products

#1 Optimizing product titles

Create descriptive and keyword-rich product titles that attract buyers.

#2 Writing compelling product descriptions

Write engaging product descriptions that highlight the benefits and features.

#3 Adding high-quality images

Use clear and high-resolution images to showcase your products.

Fulfillment Options

#1 Fulfillment by Amazon (FBA)

Consider using FBA for hassle-free storage, packaging, and shipping.

#2 Fulfillment by Merchant (FBM)

Manage fulfillment in-house if you prefer more control.

Pricing Strategies

#1 Competitive pricing

Stay competitive by adjusting your prices according to market trends.

#2 Dynamic pricing

Use tools to automate price adjustments based on competitor pricing.

Marketing Your Products

#1 Amazon PPC advertising

Utilize Amazon’s advertising platform to promote your products.

#2 Social media marketing

Leverage social media to drive traffic to your Amazon listings.

#3 Email marketing

Build and nurture an email list to engage with potential customers.

Managing Customer Service

#1 Providing excellent customer support

Offer prompt and helpful customer service to build trust.

#2 Handling returns and refunds

Have clear policies for returns and refunds to maintain customer satisfaction.

Monitoring and Optimizing

#1 Tracking sales and performance

Regularly monitor your sales data and adjust your strategy accordingly.

#2 Adjusting your strategy

Be flexible and willing to adapt to changes in the market.

Expanding Your Business

#1 Scaling up

Consider expanding your product range or selling in multiple categories.

#2 Exploring international markets

Expand your reach by selling on Amazon’s international platforms.

Staying Compliant

#1 Amazon’s policies and guidelines

Familiarize yourself with Amazon’s policies and adhere to them.

#2 Avoiding policy violations

Stay vigilant to avoid policy violations that can impact your account.

Dealing with Competition

#1 Strategies to outperform competitors

Constantly innovate and improve to stay ahead of the competition.

#2 Protecting your brand

Monitor your brand’s reputation and address any issues promptly.

Customer Reviews and Feedback

#1 Encouraging positive reviews

Provide excellent products and service to garner positive reviews.

#2 Addressing negative feedback

Respond professionally to negative feedback and seek resolution.

Amazon Selling Plan

amazon seling plan

How To Sell On Amazon Without Inventory

Selling on Amazon without holding inventory is possible through a business model called “Dropshipping.” With dropshipping, you don’t need to purchase or store products in advance. Instead, you source products from suppliers as customers place orders, and the suppliers handle the shipping and fulfillment. Here are the steps to start selling on Amazon without inventory:

  1. Market Research:
    • Identify a niche or product category that you want to sell in. Research product demand, competition, and pricing to make informed decisions.
  2. Create an Amazon Seller Account:
    • Sign up for an Amazon Seller account if you don’t have one already. You can choose between an Individual or Professional seller account, with the latter being more suitable for high-volume sales.
  3. Find Reliable Suppliers:
    • Locate reputable dropshipping suppliers who offer the products you want to sell. Popular options include AliExpress, SaleHoo, and contacting manufacturers directly. Ensure they have good track records for quality and timely shipping.
  4. List Products on Amazon:
    • Create product listings on Amazon’s platform. You’ll need to provide accurate product descriptions, prices, and high-quality images. Make sure your listings are attractive and competitive to attract customers.
  5. Set Competitive Prices:
    • Determine your pricing strategy. Factor in your supplier’s cost, shipping fees, Amazon fees, and your desired profit margin. Be competitive to attract customers while maintaining profitability.
  6. Optimize Your Listings:
    • Use relevant keywords in your product titles, descriptions, and backend search terms to improve your visibility on Amazon. Ensure your listings meet Amazon’s guidelines and standards.
  7. Manage Orders:
    • As orders come in, notify your suppliers to ship the products directly to the customers. Many suppliers offer order automation tools to streamline this process.
  8. Customer Service:
    • Provide excellent customer service, including handling returns, inquiries, and issues promptly. Your reputation on Amazon can greatly affect your success.
  9. Monitor Performance:
    • Keep an eye on your seller metrics, including feedback, order defect rate, and shipping times. Maintaining good metrics is essential to your long-term success on Amazon.
  10. Scale Your Business:
    • As your business grows, consider expanding your product range or diversifying your sources of suppliers. Continuously optimize your listings and marketing efforts to increase sales.
  11. Legal and Compliance:
    • Familiarize yourself with Amazon’s policies and guidelines to ensure you’re complying with their rules and regulations. Stay updated on tax and legal requirements in your location as well.
  12. Marketing and Promotion:
    • Utilize Amazon’s advertising tools and off-platform marketing strategies (like social media and email marketing) to drive traffic to your Amazon listings.

How To Sell On Amazon From Alibaba

Selling products from Alibaba on Amazon is a common business model known as “Amazon-to-Alibaba arbitrage” or simply “Alibaba sourcing.” Here are the steps to sell on Amazon using products sourced from Alibaba:

  1. Market Research:
    • Identify a niche or product category that you want to sell on Amazon. Research product demand, competition, and pricing to make informed decisions.
  2. Create an Amazon Seller Account:
    • Sign up for an Amazon Seller account if you don’t have one already. Choose between an Individual or Professional seller account based on your sales volume.
  3. Research Products on Alibaba:
    • Visit Alibaba’s website and search for products within your chosen niche. You can contact multiple suppliers to get quotes, negotiate terms, and gather information about the products.
  4. Select Reliable Suppliers:
    • Choose suppliers on Alibaba that have a good reputation, offer competitive pricing, and provide quality products. Look for suppliers with high ratings, trade assurance, and good communication skills.
  5. Negotiate Terms:
    • Negotiate pricing, minimum order quantities (MOQs), shipping terms, and payment conditions with your chosen suppliers. Ensure you have a clear understanding of all terms before proceeding.
  6. Sample Orders:
    • Before placing bulk orders, consider ordering product samples from your selected suppliers. This allows you to assess product quality and ensure it meets your standards.
  7. Create Amazon Listings:
    • Create product listings on Amazon for the products you intend to sell. Include high-quality images, detailed descriptions, and competitive pricing. Ensure your listings comply with Amazon’s guidelines.
  8. Order Products from Alibaba:
    • Once you’ve established a relationship with your suppliers and negotiated terms, place bulk orders for the products you plan to sell on Amazon. Make sure to communicate your shipping requirements clearly.
  9. Shipping and Importing:
    • Decide on your shipping method (e.g., air or sea) and handle the importation process, including customs clearance and duties. You may want to hire a freight forwarder or customs broker to assist with this step.
  10. Fulfill Amazon Orders:
    • When you receive your products from Alibaba, list them as available for sale on Amazon. As orders come in, package and ship the products to your Amazon customers. You can also use Amazon’s Fulfillment by Amazon (FBA) service for storage and order fulfillment.
  11. Customer Service:
    • Provide excellent customer service to maintain a good reputation on Amazon. Address customer inquiries, handle returns, and resolve any issues promptly.
  12. Monitor Performance:
    • Keep an eye on your Amazon seller metrics, including feedback, order defect rate, and shipping times. Maintain good metrics to ensure long-term success on the platform.
  13. Scale Your Business:
    • As your business grows, consider expanding your product range, optimizing your listings, and reinvesting in inventory to increase sales.

Remember to stay compliant with Amazon’s policies and guidelines, as well as any applicable tax and legal requirements. Regularly evaluate your product sourcing and pricing strategies to stay competitive in the marketplace.

How To Sell On Amazon Handmade

Certainly, here’s a concise overview of how to sell on Amazon Handmade in bullet points:

  • Create handmade products that meet Amazon Handmade’s criteria.
  • Register for an Amazon Handmade account and provide business details.
  • Create compelling product listings with clear photos and descriptions.
  • Select the appropriate category for your handmade items.
  • Choose between self-fulfillment or Amazon’s FBA service.
  • Price your handmade products competitively.
  • Familiarize yourself with Amazon Handmade’s policies and guidelines.
  • Promote your products through various marketing channels.
  • Provide excellent customer service and handle returns professionally.
  • Monitor your seller metrics to maintain a positive rating.
  • Consider expanding your product range over time.
  • Explore Amazon advertising options to increase visibility.
  • Optimize your product listings regularly.
  • Always stay compliant with Amazon Handmade’s policies and guidelines.

Can I Sell On Amazon From New Zealand

Yes, you can sell on Amazon from New Zealand. Amazon allows sellers from many countries, including New Zealand, to create seller accounts and list products on their platform. You can choose to sell on or other Amazon marketplaces, depending on your target audience and product niche. Just sign up for a seller account, complete the required information, and start listing your products to reach a global customer base. Be sure to review Amazon’s seller policies and fees specific to your region for a complete understanding of the requirements and costs.


#1 Recap of key points

Selling on Amazon can be highly rewarding if you follow the right strategies and stay committed to delivering quality products and exceptional service.

#2 Your journey to Amazon success

Remember that success on Amazon takes time and effort. Stay persistent, adapt to changes, and keep striving for excellence in your online business journey.

Learn More about:


Q1. What are the top-selling items on Amazon?

Ans. Amazon top selling items fall under these categories:

  • Gift Cards
  • Electronics
  • Camera and Photography
  • Video Games
  • Books
  • Clothing, Shoes, and Jewellery
  • Beauty and Personal Care Products
  • Home and Kitchen

Q2. What to sell on amazon?

Ans. Amazon sells 398+ million products, so you have plenty of choices. Here are some of the popular categories on Amazon that you sell in:

  • Camera and Photography
  • Video Games
  • Books
  • Clothing, Shoes, and Jewellery
  • Beauty and Personal Care Products
  • Home and Kitchen
  • Pet Supplies
  • Sports and Outdoors

Q3. What are the best products to sell on Amazon?

Ans. According to the average profit margin, there are 4 top ranking categories you can sell in:

  • Home and Kitchen 
  • Gardening 
  • Beauty and Personal Care Products
  • Clothing, Shoes, and Jewellery

Q4. How much does it cost to sell on Amazon?

Ans. If you sell through an individual plan, it will cost $0.99 per unit, whereas selling through a professional plan will cost around $39.99. 

Q5. How do I sell on Amazon?

Ans. To sell on Amazon, follow these steps

  • Choose your business plan
  • Select your niche
  • Do market research 
  • Source product suppliers
  • Place orders
  • Create an Amazon account 
  • Manage your inventory 


For beginners, it’s always difficult to sell on Amazon, and we understand that. Therefore, we have explained everything about how you can sell on Amazon. I hope that this guide will help you in selling on Amazon.  If you have any questions regarding any issue, you can take help from our forum. Thank you.

February 22, 2024

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