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How To Write Amazon Appeal Letter? Step-By-Step Guide

Selling on Amazon can be a mixed box of sweets for retailers using its platform. Amazon is laser-focused on serving its customer-base, even if that means putting the sellers to the sword. Almost all of Amazon’s policies are meant to bring the sellers into line, sometimes fairly, other times not so much.  

Getting suspended or banned by Amazon could be a terrifying experience for the seller who is at the receiving end of such a treatment, but those sellers can fight back with an Amazon appeal letter.

Winning an Amazon appeal, however, takes some serious strategizing, and we’ll show you how to create an appeal plan of action that’ll knock Amazon’s socks off. And just to prove that it can be done, we’ll share some of the successful Amazon appeal letter templates that have brought sellers back from the brink of E-commerce extinction.

So, without further ado, let’s jump right in and find out what causes Amazon to put the sellers on the chopping block, and how you can get your seller account up and running again through an appeal process.

What Leads To Amazon Seller Account Suspension?

Amazon has strict policies and guidelines that sellers must follow to maintain their accounts and product listings. Failure to add here to these policies can result in account or product listing suspension.

Understanding why your account was suspended before proceeding with an appeal is also important. This will help you address the issue in your appeal letter and increase the likelihood of having your account reinstated. Here are some common reasons for suspension:

  • Violation of Amazon’s product guidelines: Selling items that Amazon forbids or breaking the rules of product condition are two of the easiest ways to draw Amazon’s ire.
  • Negative feedback or customer complaints: Receiving high rates of negative feedback or complaints about product quality, customer service, or shipping times is also a major cause for account suspensions.
  • Late shipments or cancellations: Repeatedly failing to ship orders on time or cancelling orders after they have been placed is a sure-fire way to lose trust with customers, and consequently with Amazon’s algorithm.
  • Selling counterfeit products: Selling unauthentic products or misrepresenting the product’s origin flags a seller as fraudulent and untrustworthy. The customers will bombard the seller and their product listings with negative reviews as a result.
  • Suspicious account activity or violating Amazon’s policies: It can include suspicious account activity, such as manipulating reviews or violating Amazon’s policies regarding multiple accounts.

What To Say In An Amazon Appeal?

When writing Amazon appeal letter forms, addressing key points demonstrating your commitment to following Amazon’s policies and rules is important. Here are some key points to include in your appeal:

  • Acknowledge the issue: It might be hard to swallow, but Amazon ALWAYS thinks it has good reasons to suspend/ban seller accounts, even when that is not true. Amazon expects sellers to acknowledge their ‘mistakes’ immediately (even when they have done nothing wrong) and politely tell Amazon how sorry they are. Also, throwing a tantrum on Amazon can only result in a permanent ban. The solution is simple (your ego won’t agree, we know), begin by swallowing your pride and start your appeal by acknowledging the reason for your suspension and showing that you understand why it happened.
  • Explain the steps you’ve taken to resolve the issue: Provide details of all the steps you have taken to address the problem, and ensured that it won’t happen again. This may entail updating your product listing, enhancing your client support, or altering your shipment procedure.
  • Provide evidence: Seeing is believing. Just give Amazon irrefutable proof to support your appeal. The best way to do that is to include screenshots of changes to your product listing or customer feedback showing you’ve resolved the issue.
  • Emphasize your commitment to Amazon’s policies and rules: Show to Amazon that you understand its policies and rules regarding the sellers, and that you’re committed to following them. This can include highlighting your past compliance history, your commitment to improving your business practices, and your willingness to work with Amazon to ensure compliance in the future.

Here are some additional tips for writing a successful Amazon appeal letter sample:

  • Keep it concise: Your letter should be clear and to the point. Avoid rambling or including irrelevant information.
  • Use bullet points: Using bullet points can help break up your letter and make it easier to read.
  • Don’t make excuses: Instead, focus on the steps you’ve taken to resolve the issue.
  • Avoid making promises you can’t keep: Only make promises that you know you can keep.

Remember, the purpose of your appeal letter is to convince Amazon to reinstate your account or product listing. By following these tips and guidelines, you increase the chances of a successful appeal.

Here are some examples of how to phrase your appeal effectively:

  • “I understand the reason for my suspension and have taken immediate action to address the issue. I’ve updated my product listing to ensure that it complies with Amazon’s policies and rules, and I’ve implemented new quality control measures to ensure that all future listings meet these standards.”
  • “I’m committed to following Amazon’s policies and rules and have taken steps to ensure that my business practices align with these guidelines. I’m willing to work with Amazon to ensure compliance in the future and would appreciate the opportunity to continue selling on the platform.”
  • “I’ve reviewed Amazon’s policies and rules and understand the importance of complying with these guidelines. I’ve implemented new processes and procedures to ensure that all future listings meet these standards and am confident that I can provide a high-quality experience for Amazon customers.”

Make sure to be specific and provide evidence to support your appeal. Show Amazon that you understand the issue, have taken steps to resolve it, and are committed to following their policies and rules.

Amazon Appeal Letter Templates

amazon appeal letter template

There are many Amazon Appeal letter templates available online that can help you get started. Here’s an overview of some of the available Amazon appeal letter templates and the pros and cons of using them:

  • Free templates: There are many free Amazon appeal letter templates available online. These templates can be a great starting point if you need help structuring your appeal. However, be cautious when using free templates, as they may not be tailored to your situation.
  • Paid templates: Some companies offer paid Amazon appeal letter in very reasonable prices over 40+ high quality appeal letters with different samples designed to address common issues that lead to account suspension. These templates are often more comprehensive than free templates and can be a good investment if you need help writing a successful appeal.
  • Custom templates: If you’re willing to invest in a custom Amazon suspension appeal letter template, you can work with a professional writer to create a letter tailored to your specific situation. This option can be expensive, but it can be a good investment if you’re facing a serious suspension that could result in losing your Amazon account.

It is important to keep in mind that templates might only be useful in specific circumstances while employing them. It’s crucial to adapt the template to your particular circumstance and to offer supporting details for your appeal. Here is a strong Amazon appeal letter example:

  • “Dear Amazon Team,

I am writing to appeal my account suspension. I acknowledge the reason for the suspension and would like to provide additional information to support my appeal. [Provide evidence to support your appeal, such as screenshots of changes made to your product listing or customer feedback that shows you’ve resolved the issue.]

I’m committed to following Amazon’s policies and rules and have taken steps to ensure that my business practices align with these guidelines. I would appreciate the opportunity to continue selling on the platform and am willing to work with Amazon to ensure compliance in the future.

Thank you for your time and consideration.


[Your Name]”

Amazon Appeal Letter Sample

amazon appeal letter template

Amazon Appeal Services

Amazon appeal services are third-party services that assist Amazon sellers in appealing a decision made by Amazon, such as account suspension or product removal. These services offer professional guidance and expertise in drafting an effective appeal, helping sellers get back on track and comply with Amazon’s policies and rules. These Amazon appeal services can be very beneficial for sellers who for any number of reasons are not looking forward to appealing their account suspension to Amazon themselves. Appeal services can help sellers avoid common mistakes and ensure their appeal is comprehensive and effective.

Several Amazon reinstatement appeal services are active in the E-Commerce sector, aiming to help sellers get back on their feet who’ve been thrown under the scanner by Amazon. Each one of these companies have their own unique approach and pricing structure. Some of the top Amazon appeal services include:

  • Bizistech

A leading Amazon suspension letter consultant, Bizistech focuses on assisting merchants in restoring their accounts and listings. They provide a range of services, including appeals for violations of Amazon policy, listing reinstatement, and account reinstatement. A group of seasoned experts from Bizistech collaborate directly with sellers to create successful appeals and action plans.

  • Amazon Appeal Pro

Amz Appeal Kit is a leading Amazon appeal help service specializing in helping sellers reinstate their accounts and listings. They offer various services, including account reinstatement, listing reinstatement, and Amazon policy violation appeals. AMZ-Expert has a team of experienced professionals who work closely with sellers to develop persuasive appeals and action plans.

How to Win Amazon Appeal

Winning an Amazon appeal can be challenging, but it is not impossible. With the right strategies and approach, it is possible to appeal a suspension and have your account reinstated successfully. Let us go through some of the key strategies for winning an Amazon account reinstatement appeal.

  • Understand the Reason for the Suspension

Before you start writing your appeal, it is important to fully understand why your account was suspended by Amazon. This will help you address the issue effectively in your appeal letter. If you are still trying to figure out the reason, you can check your Amazon account dashboard for any notifications or contact Amazon’s Seller Support for clarification.

  • Provide a Clear Plan of Action

A detailed plan of action (POA) is one of the key components of an Amazon reinstatement letter. POAs often include thorough descriptions of all the actions you have made to remedy the problems that first caused Amazon to ban your account. Additionally, be prepared to give Amazon hard evidence of your POA, such as invoices, receipts, and other paperwork.

  • Be Polite and Professional

It is crucial to write your appeal letter in an approachable and expert manner. Avoid using any offensive or combative language because doing so could reduce your chances of success. Be respectful and demonstrate your understanding of and commitment to following Amazon’s policies and guidelines.

  • Address the Root Cause of the Issue

Make sure to discuss the real cause of the problem that led Amazon to the suspension in your letter of appeal. This will show to Amazon that not only have you have found the issue but are also working to resolve it. Be sincere and open in your explanation, and back up your assertions with facts.

  • Submit Your Appeal as Soon as Possible

Time is the most important factor while appealing an Amazon suspension/ban. Amazon expects its sellers to take these matters seriously, and the best strategy is to lodge an appeal as soon as possible.

Common Mistakes to Avoid

There are also several common mistakes that you should avoid when appealing an Amazon suspension. These include:

  • Using a Generic Appeal Letter

Amazon is not going to be impressed with a generic appeal letter that fails to address the specific issue that led the E-Commerce giant to ban your account. Make sure to personalize your appeal and provide evidence to support your claims.

  • Failing to Follow Amazon’s Policies and Rules

Sellers with a history of violating Amazon’s policies and rules are likely to get their appeals rejected, because Amazon has been clamping hard on what is perceives to be below-par sellers. Every seller should make sure to review Amazon’s guidelines and ensure compliance at all costs.

  • Not Providing a Clear Plan of Action

Amazon won’t be wooed by words alone. Be prepared to provide detailed plan of action to Amazon if you want to win an Amazon appeal. Corroborate your POA with solid evidence in order to convince Amazon that you are a responsible seller who is serious in rectifying their mistake.

Amazon Appeal Plan of Action

An Amazon appeal plan of action is a document that outlines the steps you will take to resolve the issue that led to the account suspension. This plan of action is required by Amazon to be submitted along with your appeal letter. It is an essential part of the appeal process, as it demonstrates to Amazon that you have taken corrective action and are committed to complying with their policies.

Including an effective plan of action in your Amazon appeal can greatly increase your chances of getting your account reinstated. Here’s a step-by-step guide on how to write a successful appeal plan of action:

  • Acknowledge the Issue: Start by acknowledging the issue that led to the account suspension. You should clearly describe what went wrong and what the possible cause of that mishap.
  • Explain the Cause: Next, explain the root cause of the issue. This not just helps Amazon in coming to terms with the issue at hand, but also shows that you are fully aware of your ‘mistake’ and have a clear idea why it occurred in the first place.
  • Outline the Solution: Once you’ve identified the cause of the issue, outline the steps you will take to address the problem. Be specific and detailed in your approach. Make sure to explain how each step will resolve the issue.
  • Preventive Measures: In order to ensure that you won’t repeat the same mistake in the future, include preventative measures in your plan along with the steps you’ll take to fix the problem. This will demonstrate to Amazon that you have a strategy in place to avoid these kinds of violations in the future.
  • Timelines: Set realistic timelines for implementing the solution and preventive measures. Make sure to include dates by which you will complete each step.
  • Provide Evidence: Wherever possible, provide evidence to support the effectiveness of the proposed solution and preventive measures. This could include screenshots, receipts, and other documentation.
  • Language and Tone: Ensure that your language and tone are professional and respectful. Don’t even think about blaming Amazon or anyone else, because Amazon never thinks it’s in the wrong, and, well, you are using its platform so you have to do what it says.  The smart strategy is to swallow your pride and take full responsibility and show that you are committed to making things right.

You can significantly improve your chances of having your account reactivated by following these instructions. Just keep in mind to conduct yourself with integrity, transparency, and thoroughness to convey to Amazon the fact that you are a high-quality and serious seller.


Amazon is not always fair to the sellers using its platform, and appealing a decision made by Amazon can be a daunting process, but it’s crucial for maintaining a successful presence in the world’s largest online marketplace. While appealing a suspension or ban meted out by Amazon, sellers need to first understand why their account was banned in the first place. Once the root cause is detected, sellers should be prepared to provide evidence of compliance with Amazon’s policies and rules. Using templates and appeal services can be helpful for sellers who are completely out of their element in matters like these.

By following the strategies and tips outlined in this article, you can increase your chances of winning an Amazon appeal and getting your account reinstated.

Can’t figure out how to appeal Amazon’s suspension decision and have your account reinstated? Surf through Amazon Seller Forum to find out an Amazon Seller Suspension Appeal Letter Service that does the hard work for you.

Want to discuss further on this topic? on How To Write Amazon Appeal Letter?


How do I write an appeal letter to Amazon?

  • Explain the reason for the appeal concisely and clearly.
  • Provide relevant information such as order number, product details, and date of purchase.
  • Offer evidence to support your appeal, such as receipts or photos.
  • Use a polite and professional tone throughout the letter.
  • Address any mistakes or misunderstandings that may have led to the decision.
  • Provide a clear Plan of Action to address the issues from your end.
  • Clearly state what outcome you are seeking in your appeal letter.

How do you write a winning appeal?

  • Understand the causes for suspension
  • Come up with a Clear Plan of Action
  • Be Professional, Polite and Unemotional
  • Address the Root Cause of the Issue
  • Submit Your Appeal as Soon as Possible
February 26, 2024

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