If you’re an Amazon vendor or seller, then it’s likely that you know just how big of a deal the Amazon Buy Box is. But for those who don’t know, the Buy Box is responsible for nearly 85% of the purchases on Amazon!
So obviously, it would be beneficial to learn how to make your products win the coveted space in the Buy Box. So keep reading, and we will give you all the insights and information you need to understand Amazon Buy Box.
What Is Amazon Buy Box?
The Amazon Buy Box is the box on a product detail page where customers can begin the process of buying or adding a product to their shopping cart. It’s prominently displayed on the right-hand side of the page and typically includes information like shipping options, price, Prime eligibility, and customer reviews.
Why Is The Buy Box Such A Big Deal?
The Buy Box is a key feature on Amazon that can have a big impact on a company’s sales and profits. Here’s what you need to know about it. How you can win buy box on amazon?
Amazon shoppers rarely investigate the competition for the Buy Box winner past the first listing; on average, only 1.2 percent of them do. Because buyers generally don’t look for other sellers when buying a new item, there is less competition for control over the Buy Box.
Customers prefer to “Add to Cart” rather than go through additional sellers when they see the product description on your page. Customers are more likely to buy from the company that wins the Buy Box because Amazon’s algorithm only lets reputable and trustworthy businesses have a chance at winning it. This encourages excellence among companies who want to be in the running for the box.
As a seller, you get a significant gain. Customers immediately purchase and add your goods without any hesitation. Action helps you meet sales and profit goals and boost brand recognition among customers who continue to buy your Buy-Box-appealing product on Amazon.
How Does The Buy Box Process Work?
Amazon has created a Buy Box strategy to guarantee customers an outstanding experience. As a result of this method, consumers are more inclined to purchase from known vendors. So how does this e-commerce giant decide who is a reliable seller? Examining these ten factors:
- Seller status: Professional sellers are the only ones who can use the Amazon Buy Box. Anyone may join as a Pro Seller, but they must also pay a periodic fee and costs for sale.
- Product condition: When you Sell on Amazon, new products have a greater chance of being selected for the Buy Box. Your listing will likely be omitted from consideration if your product is used. Although some marketplace vendors protest this rule, evaluations show that customers prefer buying new items over damaged merchandise.
- Performance criteria: Late delivery, cancellation charges, and refunds are just a few of the performance criteria considered by Amazon in selecting the Buy Box winner. To enhance your performance measures, provide the greatest possible customer service.
- Inventory Check: The Buy Box algorithm assesses how many items you have in stock- if the product is sold out, you’re out of luck. Thus, it’s essential to sell on Amazon and do well.
- In-stock stability: Amazon considers not just your existing stock level but also the overall consistency of your goods in keeping them available. Having the most constant supply of items wins you the Buy Box, implying that inventory supervision is critical to winning consumers.
- Product price: The Buy Box algorithm also considers the price of your merchandise when determining which seller to display. This implies that your company must provide competitive pricing on all aspects of shipping, tax, delivery fees, and overall costs.
- Fulfillment options: The Amazon Buy Box algorithm considers not just your fulfillment alternatives but also how they differ from in-house fulfillment (FBA). It’s no surprise that FBA is so popular, given the fact that the service has an excellent order fulfillment rating.
- Shipping times: Amazon wants merchants to make their customers happy. Therefore, it requires them to provide fast and dependable delivery. As a result, the Amazon Buy Box algorithm considers your stated shipping dates and real delivery times.
- Order defect rates: If your account has a history of high order defects, it will be tough to earn the Buy Box. This is because the Amazon algorithm looks not only at your short-term rates but also your long-term ones and requires an ODR (order defect rate) lower than 1%.
- Customer feedback: If you want to be in the running for the Buy Box on Amazon, aim for positive feedback from customers in your previous evaluations over 30, 90, or 365 days. New vendors are at a disadvantage here; try to focus on other selling strategies if you are a newbie to Amazon.
The Amazon algorithm for the Buy Box is always on, so it’s constantly evaluating your performance and that of other potential sellers. By considering all these factors, Amazon then decides who will get the Buy Box.
FAQs
What Is The Meaning Of “Buy Box Eligible” On Amazon
“Check the Buy Box Eligibility” term refers to whether your account fulfills Amazon’s criteria/standards to be eligible for the Buy Box.
Why I Am Not Eligible For Buy Box?
To be “Buy Box Eligible,” you first must have an Amazon seller account. After that, you must meet Amazon’s performance-based standards, which include having a lower order defect percentage and being economical with your product pricing.
You must also provide great customer service by offering quick delivery, 24/7 customer support, and various shipping options. Being “Buy Box Eligible” doesn’t come with additional charges. However, you must continuously maintain high-performance levels regarding Amazon’s criteria over time.
Get To Know More About Amazon Buy Box.
We hope this article helped you understand the Amazon Buy Box and what it means to be “Buy Box Eligible.” Remember, if you want to be in the running for the Buy Box on Amazon, aim for positive feedback from customers in your previous evaluations over 30, 90, or 365 days. New vendors are at a disadvantage here; try to focus on other selling strategies if this is your first time on Amazon.
The Amazon algorithm for the Buy Box is always on, so it’s constantly evaluating your performance and that of other potential sellers. By considering all these factors, Amazon then decides who will get the Buy Box.
In case if you have any queries regarding Amazon selling, fulfillment process, business strategy, choosing the best management and analytics application for your E-Commerce business, FBA vs FBM, or really anything related to the world of Amazon, feel free to post your queries on Amazon Seller Forum, and let our community of E-Commerce experts help you out.
